Towards a Market in Broadcasting
Title | Towards a Market in Broadcasting PDF eBook |
Author | C. Potschka |
Publisher | Springer |
Pages | 340 |
Release | 2012-03-27 |
Genre | Performing Arts |
ISBN | 0230370195 |
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Towards a Market in Broadcasting
Title | Towards a Market in Broadcasting PDF eBook |
Author | Christian Potschka |
Publisher | |
Pages | |
Release | 2010 |
Genre | |
ISBN |
Towards a Market in Broadcasting
Title | Towards a Market in Broadcasting PDF eBook |
Author | C. Potschka |
Publisher | Springer |
Pages | 301 |
Release | 2012-03-27 |
Genre | Performing Arts |
ISBN | 0230370195 |
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
The Economic Regulation of Broadcasting Markets
Title | The Economic Regulation of Broadcasting Markets PDF eBook |
Author | Paul Seabright |
Publisher | Cambridge University Press |
Pages | 338 |
Release | 2007-04-26 |
Genre | Business & Economics |
ISBN | 1139464930 |
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Title | Media Promotion & Marketing for Broadcasting, Cable & the Internet PDF eBook |
Author | Susan Tyler Eastman |
Publisher | CRC Press |
Pages | 351 |
Release | 2012-11-12 |
Genre | Language Arts & Disciplines |
ISBN | 1136024824 |
Capture and Retain Your Media Audience!
Towards a European Common Market for Television
Title | Towards a European Common Market for Television PDF eBook |
Author | European Institute for the Media |
Publisher | |
Pages | 180 |
Release | 1987 |
Genre | Television |
ISBN |
This book has been prepared by EIM to encourage informed discussion of the issues surrounding the development of a coherent European policy on trans-frontier television broadcasting.
Towards an Integrated Communications Market
Title | Towards an Integrated Communications Market PDF eBook |
Author | Eli M. Noam |
Publisher | |
Pages | 49 |
Release | 1982 |
Genre | |
ISBN |