This book attempts to provide a fresh perspective on the various tourism resources of India. The variety of topics covered includes components, types and element of tourism products, features of India, architecture, World Heritage Monuments, religions and pilgrim centres, Indian customs and traditions etc. An overview of Indian Painting, Music and Dance forms is another feature.

In Indian context.

In the 21st Century, tourism has emerged as a leading sector across the globe. This sector has been widely acknowledged for its contribution to national income, foreign exchange reserves, employment creation, expansion of local business, poverty alleviation, infrastructure development, balanced regional development, cultural exchanges, and above all for developing and maintaining international relations and world peace. The development of tourism sector generates growth due to its linkage effects and cross-sectoral synergies which lead to the progress of other sectors including agriculture, handicrafts, healthcare, education, transport and communication, construction etc. On the social front, expansion of tourism brings positive changes in the population structure, occupational patterns, value system, individual behaviour, family relationships, collective lifestyles, moral conduct, creative expressions, traditional ceremonies and community organizations. In India, tourism has become the most vibrant service sector activity and a multi-billion dollar industry over the years. The natural surroundings, architectural masterpieces, music, dance, paintings, customs and languages have all made India a tourist paradise. The strategies and policies of the Government of India including Incredible India and Athithi Devo Bhava have significantly contributed to the expansion of tourism in India. The present volume contains 14 scholarly papers, authored by experts in the field, which not only provide an overview of the growth of tourism in India, but also give an analytical account of the problems and prospects associated with it.

Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena. In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India. The chapters in this book were originally published as a special issue of Anatolia.

The Aryanist Journal # 02, Language: English, ISBN: 9781311414564, 79 Pages, (Published - December 2014)

Indian Tourism brings together leading experts from all over the world to assess the challenges and opportunities of the tourism sector in India and its correlation to the country’s economic performance and prospects.