At a time when COVID-19 is transforming the tourism industry, this book presents a collection of some of the many contemporary contradictions and inconsistencies apparent in tourism contexts and tourism studies. Increasingly, tourism is regarded as an agent of social and cultural change, in ways which inevitably throw up new and inescapable paradoxes. The chapters draw attention to paradoxes (such as Anglo-Western-centrism/Non-Western imperatives, continued colonisation/decolonisation, political apparatus/people’s empowerment, global standards/local dynamics) and their prominence in the tourism field as well as in other disciplines. The volume offers a reconsideration of what may be needed, conceptually and methodologically, in order to equip researchers and practitioners in tourism and related social science fields to better interpret and manage the future of tourism.

This innovative volume focuses on tourism through the twin lenses of cultural theory and cultural geography. Presenting a set of innovative case studies on tourist destinations around the world, the contributors explore the paradoxes of the tourist experience and the implications of these paradoxes for our broader understanding of the problems of modernity and identity. The book examines how tourism reveals the paradoxical ways that places are both mobile and rooted, real and fake, inhabited by those who are simultaneously insiders and outsiders, and both subjectively experienced and objectively viewed. The concepts of travel and mobility long have been used to explain modern identity and social behavior, but this work pushes beyond the established literature by considering the ways that place and mobility are inherently related in unexpected, even contradictory ways. Travel, the international cast of authors contends, occurs 'in place' rather than 'between places.' Thus, instead of offering yet another interpretation of the ways modern societies are distinguished by their mobilities-in contrast to the supposed place-bound quality of traditional societies-the chapters here collectively argue for an understanding of modern identity as simultaneously grounded and mobile. This rich blend of empirical and theoretical analysis will be invaluable for cultural geographers, anthropologists, and sociologists of tourism.

Sustainable tourism is a widely used term that has accumulated considerable attention from researchers and policy makers over the past two decades. However, there is still an apparently wide gap between theory and practice in the area. Recent scholarly research has tended to focus on niche areas of alternative tourism rather than address the broader issues and vagaries and paradoxes that appear to plague the broader notion of sustainable tourism. As such, there is a need for a new and pragmatic analysis of sustainable tourism as an overarching idea and how this manifests in practice. The Practice of Sustainable Tourism fulfils this need by offering a fresh perspective on sustainable tourism as an umbrella concept with inherent tensions. It presents a way of thinking about tourism based on the notion of finding common ground using the dialectic tradition of philosophy. Dialectics focusses on resolving opposing viewpoints by recognising they have common elements that can be combined into a rational and practical solution over time. As part of this approach, the book examines the strongly apparent tensions within alternative tourism as well as the paradox of continuing growth and other mass tourism related issues. It is divided into three parts, Part I includes chapters discussing the general concept of sustainable tourism, its history, current status and possible futures; Part II includes a range of destination case studies exploring how sustainable tourism has been applied and Part III includes perspectives from the tourism operator view. Given the international content and challenging themes, the book will be appealing internationally to students, researchers and academics in the fields of tourism, geography, sustainability and social science.

Gay Pride parades are annual arenas of queer public culture, where embodied notions of subjectivity are sold, enacted, transgressed and debated. From Sydney to Rome, Queering Tourism analyses the paradoxes of gay pride parades as tourist events, exploring how the public display of queer bodies - the way they look, what they do, who watches them, and under what regulations - is profoundly important in constructing sexualized subjectivities of bodies and cities. Drawing on extensive collections of interviews, visuals and written media accounts, photographs, advertisements, and her own participation in these parades, Lynda Johnston gives a vibrant account of ‘queer tourism’ in New Zealand, Australia, Scotland and Italy. For each place, she looks at how the relationship between the viewer and the viewed produces paradoxical concepts of bodily difference, and considers how the queered spaces of gay pride parades may prompt new understandings of power and tourism. Examining the intersection of sexuality, space and tourism, and using empirical data gathered at Gay pride parades such as the Sydney Mardi Gras, New Zealand HERO Parade and World Pride Roma 2000, this important work produces a deconstructive account of tourism and presents new ways of thinking through the powerful processes of subjectivity formation.

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

In a 2014 essay that went viral, Pippa Biddle revealed the inequities and absurdities baked into voluntourism--the pairing of short-term, unskilled volunteer work with tourism. In the years since, Biddle has devoted herself to understanding the origins, intentions, and outcomes of a multibillion-dollar industry built on the premise of doing good, and she tracks that investigation in Ours to Explore. The flaws of voluntourism have included xenophobia, racism, paternalism, and a "West knows best" mentality. From exploitative orphanages that keep children in squalid conditions to attract donors to undertrained medical volunteers practicing their skills on patients in developing regions and to those looking for an inspiring selfie, Biddle reveals the hidden costs of the voluntourism complex. Along the way, readers meet inspiring activists and passionate community members, as well as thoughtful former voluntourists who still work to make a difference--just differently. Ours to Explore offers a plan for how the service-based travel industry can break the cycle of exploitation and suggests strategies for travelers who want to improve the places they visit for the long haul.

From the rise of far-right regimes to the tumult of the COVID-19 pandemic, recent years have brought global upheaval as well as the sedimentation of longstanding social inequalities. Analyzing the complexities of the current political moment in different geographic regions, this book addresses the paradoxical persistence of neoliberal policies and practices, in order to ground the pursuit of a more just world. Engaging theories of decoloniality, racial capitalism, queer materialism, and social reproduction, this book demonstrates the centrality of sexual politics to neoliberalism, including both social relations and statecraft. Drawing on ethnographic case studies, the authors show that gender and sexuality may be the site for policies like those pertaining to sex trafficking, which bundle together economics and changes to the structure of the state. In other instances, sexual politics are crucial components of policies on issues ranging from the growth of financial services to migration. Tracing the role of sexual politics across different localities and through different political domains, this book delineates the paradoxical assemblage that makes up contemporary neoliberal hegemony. In addition to exploring contemporary social relations of neoliberal governance, exploitation, domination, and exclusion, the authors also consider gender and sexuality as forces that have shaped myriad forms of community-based activism and resistance, including local efforts to pursue new forms of social change. By tracing neoliberal paradoxes across global sites, the book delineates the multiple dimensions of economic and cultural restructuring that have characterized neoliberal regimes and emergent activist responses to them. This innovative analysis of the relationship between gender justice and political economy will appeal to: interdisciplinary scholars in social and cultural studies; legal and political theorists; and the wide range of readers who are concerned with contemporary questions of social justice.