Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service-dependent economies around the world, the lack of focus on tourism planning and development in South Asia is surprising. Current issues including social, environmental and cultural aspects underpinned by security challenges have defined the tourism development narratives in many South Asian countries over the last decades and lead to fluid demand and supply patterns. The appetite for and reliance on tourism growth is seen regardless of the numerous challenges faced by the region. Despite a rich and steady history of tourism and demand driven by numerous pull-destinations, most South Asian countries have not invested or benefitted from global tourism growth trends.

With special reference to tourism in Andhra Pradesh and contributions of Andhra Pradesh Tourism Development Corporation.

Just as the environment needs to be sustained to encourage ecotourism, other types of tourism must also be thought of in terms of sustainability. With issues generalizable to other developing countries, 17 papers by contributors primarily from India and Australia analyze the importance of tourism in India's economic development and measures taken to ensure sustainable growth of this industry. Specialists narratively and graphically detail aspects of India's tourism such as trends in number and satisfaction ratings of tourists, national policies, environmental issues, employment generation, regional tourism, eco-friendly and national park tourism. Annotation copyrighted by Book News, Inc., Portland, OR

This book may be helpful for the students who are interested to study tourism for building their career, specifically the Human Resource Development and Human Resource Planning issues involved in the tourism industry. Further, this book may also help the readers of the hospitality industry for acquiring knowledge on the issues highlighted in the said book.

Contributed articles at a seminar.