Tourism to and within India has undergone some important changes in recent years seen by the rising numbers of international tourists and an increase in domestic tourism; this book is the first to critically analyse India's tourism historical and contemporary relationships.

With special reference to tourism in Andhra Pradesh and contributions of Andhra Pradesh Tourism Development Corporation.

Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena. In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India. The chapters in this book were originally published as a special issue of Anatolia.

India Is A Country Known For Its Lavish Treatment To All Visitors, No Matter Where They Come From. Its Visitor-Friendly Traditions, Varied Life Styles And Cultural Heritage And Colourful Fairs And Festivals Hold Abiding Attraction For Tourists. The Other Attractions Include Beautiful Beaches, Forests And Wildlife And Landscapes For Eco-Tourism, Snow, Rivers And Mountain Peaks For Adventure Tourism Technological Parks And Science Museums For Science Tourism, Centres Of Pilgrimage For Spiritual Tourism And Heritage Trains And Hotels For Heritage Tourism. Besides, Yoga, Ayurveda And Natural Health Resorts Also Attract Tourists. Tourism Has Emerged As An Instrument Of Employment Generation, Poverty Alleviation And Sustainable Human Development. It Has Vast Potential For Earning Large Sums Of Foreign Exchange Besides Giving A Fillip To The Country S Overall Economic And Social Development. Much Has Been Achieved, But Much More Has To Be Done. It Is A Multi-Dimensional Industry And Basically A Service Industry. It Would Be Necessary That All Wings Of The Central And State Governments, Private Sector And Voluntary Organisation Become Active Partners In The Endeavour To Attain Sustainable Growth In Tourism To Make India A World Player In The Tourist Industry. This Book Covers All Aspects Of The Industry. After Basic Introduction Of The Subject, Its Chapters Include Tourism In India: Past And Present Scenario; Geographical Basis Of Tourism In India; Indian Panorama; Travel Logistics; Socio - Cultural Heritage; Nature Of Tourism And Regional Set-Up. It Is Bound To Be Useful For All Tourists Besides Those Teaching And Studying The Subject And All Those Involved With The Tourism Industry In Any Manner.

As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.

Contributed articles at a seminar.

"Tourism to and within India has undergone some important changes in recent years seen by the rising numbers of international tourists and increase in domestic tourism. This has led to the redevelopment and rebranding of many of its destinations as the Indian government has begun to recognise the potential importance of tourism to the Indian economy and has begun to invest in tourism infrastructure. It is also recognised that as its economy continues to grow at a rapid rate, India will also become one of the most important countries in terms of future outbound tourism. Tourism and India is the first book to specifically focus on and fully analyze the issues facing contemporary India both as a destination and a potential source of tourists. The book analyses previous research and applies critical theory to key aspects of tourism in this region and supports this with a wide range of examples to illustrate the key conceptual points. As such the book examines aspects of tourism in India including tourism governance, cultural tourism, heritage tourism, nature-based tourism from the supply side and international tourism, domestic tourism, outbound tourism and the Indian Diaspora from the demand side. This timely book includes original research to offer insights into India's future development in terms of tourism. It will be of interest to students, researchers and academics in the areas of Tourism, Geography and related disciplines"--EBL