This book provides a detailed description of sustainable tourism development in the Uttarakhand Himalaya. Though the Uttarakhand Himalaya is bestowed with numerous locales of tourists/pilgrims’ interests, tourism has not yet been developed substantially. This book describes geographical and cultural components of tourism, major types of tourism and tourist places, tourist/pilgrim circuits, case studies of the important tourists/pilgrims’ routes, trends of tourism, development of homestay tourism, development of infrastructural facilities for tourism development, major constrains and prospects of sustainable tourism development, and conclusions. SWOC analysis of tourism activities has been carried out. The book is based on the author’s observation of tourism development in the Uttarakhand Himalaya. Further, large tourism data was gathered and analyzed, using a qualitative and a quantitative method, and a sustainable tourism model was developed. This book is very useful for students, research scholars, academicians, and policymakers.

This book examines the unique characteristics of the Himalaya that mark them as a special region among other orographic regions of the world. The Himalayan range is an important global asset for ecological, climatic, cultural, spiritual, and economic reasons. Its diversity of landscapes, climates, and biotic systems makes the Himalaya an extremely attractive region for tourism. The book examines tourism and development in the Himalaya region, exploring its sociocultural, environmental, and economic dimensions. The contributors address Himalayan issues from a holistic perspective, emphasizing the uniqueness of the region, together with concerns it shares with other montane, developing parts of the world. With a framework of sustainable development, this book elucidates interdisciplinary perspectives on nature, society, economic development, poverty, justice, health, social and environmental vulnerability, faith and culture, Indigenous rights, women, conflict, heritage and living culture, and many other concepts that broaden our understanding of tourism and development in mountain areas. Many contributors are from the Himalaya region, or have worked there extensively, lending strength through native and insider perspectives. This work will be useful for advanced undergraduate and graduate students, research and teaching scholars, policy makers, practitioners, and anyone interested in the Himalaya and their distinctive tourism and development-related potential and challenges.

Mobile Lifeworlds illustrates how the imaginaries and ideals of Western travellers, especially those of untouched nature and spiritual enlightenment, are consistent with media representations of the Himalayan region, romanticism and modernity at large. Blending tourism and pilgrimage, travel across Nepal, Tibet, Bhutan, and Northern India is often inspired and oriented by a search for authenticity, adventure and Otherness. Such valued ideals are shown, however, to be contested by the very forces and configurations that enable global mobility. The role ubiquitous media and mobile technologies now play in framing travel experiences are explored, revealing a situation in which actors are neither here nor there, but increasingly are ‘inter-placed’ across planetary landscapes. Beyond institutionalised religious contexts and the visiting of sacred sites, the author shows how a secular religiosity manifests in practical, bodily encounters with foreign environments. This book is unique in that it draws on a dynamic and innovative set of disciplinary and theoretical perspectives, especially phenomenology, the mobilities paradigm and philosophical anthropology. The volume breaks fresh ground in pilgrimage, tourism and travel studies by unfolding the complex relationships between the virtual, imaginary and corporeal dynamics of contemporary mobile lifeworlds.

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

With reference to tourism in Himachal Pradesh.

This open access volume is the first comprehensive assessment of the Hindu Kush Himalaya (HKH) region. It comprises important scientific research on the social, economic, and environmental pillars of sustainable mountain development and will serve as a basis for evidence-based decision-making to safeguard the environment and advance people’s well-being. The compiled content is based on the collective knowledge of over 300 leading researchers, experts and policymakers, brought together by the Hindu Kush Himalayan Monitoring and Assessment Programme (HIMAP) under the coordination of the International Centre for Integrated Mountain Development (ICIMOD). This assessment was conducted between 2013 and 2017 as the first of a series of monitoring and assessment reports, under the guidance of the HIMAP Steering Committee: Eklabya Sharma (ICIMOD), Atiq Raman (Bangladesh), Yuba Raj Khatiwada (Nepal), Linxiu Zhang (China), Surendra Pratap Singh (India), Tandong Yao (China) and David Molden (ICIMOD and Chair of the HIMAP SC). This First HKH Assessment Report consists of 16 chapters, which comprehensively assess the current state of knowledge of the HKH region, increase the understanding of various drivers of change and their impacts, address critical data gaps and develop a set of evidence-based and actionable policy solutions and recommendations. These are linked to nine mountain priorities for the mountains and people of the HKH consistent with the Sustainable Development Goals. This book is a must-read for policy makers, academics and students interested in this important region and an essentially important resource for contributors to global assessments such as the IPCC reports.

The collision of the Indian and Eurasian plates 50 million years ago created the Himalaya, along with massive glaciers, intensified monsoon, turbulent rivers, and an efflorescence of ecosystems. Today, the Himalaya is at risk of catastrophic loss of life. Maharaj Pandit outlines the mountain’s past in order to map a way toward a sustainable future.