Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

"Reboot Your Health starts with a comprehensive and bespoke health assessment. From inexpensive and simple tests you can do yourself (sleep, saliva/urine pH, bowel habits, blood pressure, candida etc.) and tests you can ask your doctor or pharmacist for (thyroid, cholesterol, vitamin deficiency, hormone imbalance, inflammatory markers etc.) readers will start to benchmark their own body against a range of "normal" - including heart rate, BMI and metabolic rate. Solutions can then be pick-and-mixed from a range of conventional medical solutions, scientifically backed Western complementary and alternative approaches, Eastern medical techniques, and psychological therapies and healing modalities. If you're still not well, further chapters offer advice on other options to pursue, including specialist tests. This book gives you the tools to listen to your body, collect information, take practical steps to get you feeling better and more in touch with your own body, and avoid future illness."--

A clinical reference manual for the evaluation and treatment of muscle pain. • Detailed color illustrations of pain patterns and trigger-point locations. • First accessible reference manual for acupuncturists, chiropractors, osteopaths, and physical, occupational, and massage therapists. In this easy-to-use guide to the treatment of muscle pain, medical educators Steven and Donna Finando present evaluation and palpation techniques for reducing trigger points--and thereby alleviating pain--in the most clinically significant musculature of the body. A "user's manual" for health care practitioners, Informed Touch examines a wide range of pain patterns and their treatment. Introductory chapters include discussion of the oriental medicine concept of Qi and its relationship to myology, information on trigger point location and activation, and palpatory skill-building techniques. Detailed information on each muscle, including pain-pattern and trigger-point illustrations and specific palpation instructions, allows clinicians to locate specific areas quickly and accurately. A visual index, showing reduced versions of the pain-pattern illustrations, makes it easy for clinicians to identify the muscles that may be involved in a patient's complaint. Informed Touch answers the reference needs of the growing community of physical and occupational therapists, acupuncturists, chiropractors, osteopaths, and massage therapists.

This volume is geared toward BSN nursing students and practising nurses, and provides the information necessary to carry out holistic health assessment across the lifespan.

A discussion of the design and evaluation of assistive translation technology for a diverse set of vulnerable populations.