Total Quality in Marketing

Total Quality in Marketing
Title Total Quality in Marketing PDF eBook
Author Frank Voehl
Publisher Routledge
Pages 300
Release 2017-10-06
Genre Business & Economics
ISBN 1351407864

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Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.

Total Quality in Marketing

Total Quality in Marketing
Title Total Quality in Marketing PDF eBook
Author William C. Johnson
Publisher CRC Press
Pages 300
Release 1995-08-01
Genre Business & Economics
ISBN 9781884015137

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Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.

Total Quality Management and Just-in-time Purchasing

Total Quality Management and Just-in-time Purchasing
Title Total Quality Management and Just-in-time Purchasing PDF eBook
Author Hale Kaynak
Publisher Taylor & Francis
Pages 342
Release 1997
Genre Business & Economics
ISBN 9780815330486

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This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on theories from operations management, organization theory, strategic management and marketing. U.S. companies have implemented TQM and JITP techniques to improve their global competitive position. The results indicate that the extent of TQM and JITP implementation positively correlates with a firm's performance. Furthermore, the relation between JITP and financial and market performance is more significant in those industries that face high as opposed to low foreign competition. In this study, the validity of findings was assessed in four parts: statistical conclusion, internal, construct, and external validity. Each validity type is defined and its threats are discussed. Based on the findings, a revised research model is offered. The author also notes likely avenues of future research for theorists and practitioners.

Fundamentals of Total Quality Management

Fundamentals of Total Quality Management
Title Fundamentals of Total Quality Management PDF eBook
Author Jens J. Dahlgaard
Publisher Routledge
Pages 357
Release 2008-01-28
Genre Business & Economics
ISBN 1135728658

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The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Management is vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control.

Total Quality Management

Total Quality Management
Title Total Quality Management PDF eBook
Author Stephen George
Publisher John Wiley & Sons
Pages 280
Release 1998-03-03
Genre Business & Economics
ISBN

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To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry's were earned through a total commitment to achieving superior quality and customer satisfaction across all company functions and processes. Total Quality Management, Second Edition gives you a completely up-to-date look at how 51 of the world's most successful companies put the total into TQM. Each of these companies, including 13 new additions and 23 Baldrige Award winners, is cited as a benchmark performer in a particular business function. Their examples help you set your sights on specific goals and learn a variety of ways to go about achieving each goal. Each chapter features the best practices of one manufacturing company, one service company, and one small business. Following the examples set by these overachievers, you'll discover how to: * Lead the transition from traditional management to management by quality * Identify customer needs and use that knowledge to drive the organization * Integrate strategic quality and business planning into a single strategic process * Communicate customer and company requirements throughout your organization * Recognize and reward employee efforts and promote improved quality * Establish uniform measurement systems and manage by fact, not fiction * Borrow shamelessly from industry leaders to encourage breakthrough thinking * Build strengths and eliminate weaknesses through an annual assessment process. Fully updated-the book that puts the total into. Total Quality Management. In this book, the former chairman of the Baldrige Award panel of judges teams up once again with a leading quality consultant to bring you a Baldrige-based TQM model that covers every aspect of your business. Built from the best practices of 51 companies (including 23 Baldrige Award winners) whose star performances have made them benchmark corporations, this book brings you: * Best practices and TQM applications from small businesses, huge corporations, and everything in between * TQM practices from retail stores, service companies, manufacturers, and more * Hundreds of real-world examples, tested processes, and innovative techniques * Proven ways to boost profits, inspire workers, and delight customers. Praise for the First Edition "Alive . . . vivid, entertaining, successful. . . . Even the most inexperienced can understand and implement TQM using this book."-Charles A. Aubrey Vice President, Juran Institute. "If you read only one book about quality management, read this one . . . the definitive management handbook of the decade."-Lynn A. Moline Former Executive Director, Minnesota Council for Quality. "A great book about a better way to run a company."-Bob G. Gower President and CEO, Lyondell Petrochemical Co. "Packed with strategies that can be implemented in any organization . . . must reading for those interested in proven quality strategies."-Ellen Gaucher Senior Associate Director, University of Michigan Medical Center "Get it. This book is jammed full of practical case studies from a management and profitability perspective."-C. Jackson Grayson Jr. Chairman, American Productivity and Quality Center. Supplemented with an updated list of resources and a contact list for all profiled companies, Total Quality Management, Second Edition shows you how to lead your organization straight to the cutting edge of quality and keep it there.

Total Quality Project Management for the Design Firm

Total Quality Project Management for the Design Firm
Title Total Quality Project Management for the Design Firm PDF eBook
Author Frank A. Stasiowski
Publisher John Wiley & Sons
Pages 418
Release 1993-12-16
Genre Business & Economics
ISBN 9780471307877

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Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals Frank A. Stasiowski Today's design professional with entrepreneurial ambitions often has in mind a small firm. Written by a veteran architect and consultant, here is a clear, detailed road map to setting up a small business or guiding an existing one to success. Using miniprofiles of several small successful design firms, the author pinpoints exactly what's made them flourish. In a step-by-step format, he describes the six elements of the strategic planning process, tips on doubling average profit levels, building a loyal clientele, making your company a magnet for top talent, as well as measuring the financial health of your firm. This all-in-one seminar includes numerous checklists and flowcharts, a list of design firm management consultants, a typical marketing plan, and a survey of typical marketing costs. 1991 (0-471-50652-4) 297 pp. Value Pricing for the Design Firm Frank A. Stasiowski Essential to the design firm negotiating tough economic times, here is a handbook to garnering the most effective price for your services. Making the traditional cost-per-hour approach obsolete, the book teaches you how to price services based on their value to your client. Full of tactics that can be applied immediately, the book outlines the different methods of value pricing, ways to create value, a format for charging minimum fees, and a formula for price contracts. Other practical pricing tips include mini-scoping your services, charging for reimbursables, pricing change orders, as well as advice on negotiating a better contract. Complete with sample forms and lists, the book is a practical, easy-to-implement recession survival kit for the design firm. 1993 (0-471-57933-5) 240 pp. Cash Management for the Design Firm Frank A. Stasiowski While excellence in design and engineering may generate clients, monitoring and planning the movement of cash is central to a company's survival. This practical guide outlines a det!ailed cash management plan that makes continued financial health possible even during lean economic times. Using a clear, easy-to-implement approach, the book describes: cash management techniques, project budgeting, profitable project pricing structures, controlling project and overhead costs, getting paid, and planning and monitoring performance. The book also includes valuable advice on negotiating a contract, the most profitable contract types, the purchasing process, acquiring capital equipment, and internal financial controls. Numerous checklists and exercises as well as sample reports and financial documents are included. 1993 (0-471-59711-2) 324 pp.

Quality Facility Management

Quality Facility Management
Title Quality Facility Management PDF eBook
Author Stormy Friday
Publisher John Wiley & Sons
Pages 244
Release 1994-10-28
Genre Business & Economics
ISBN 9780471023227

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As a facility manager, you're concerned with building quality into your operation but possibly unsure about how to go about it in a systematic way. Perhaps it's because a Total Quality Management program seems too imposing and costly for your department to undertake. Or maybe you're leery of certain aspects of such a concerted effort, like measuring quality or marketing facility services, because they've never been adequately explained to you. Possessing considerable backgrounds in facility management, Stormy Friday and Dave Cotts understand these uncertainties. In Quality Facility Management, they have pooled their knowledge and experience to develop a comprehensive resource that demystifies the quality movement and shows you how to apply the old-fashioned but enduring commonsense principles of quality management often overshadowed by TQM. Flecked with humor and written as if the authors were simply talking to you, this refreshing new book identifies the five major elements underpinning any effective quality facility management program and takes you step by step through each one in a detailed yet accessible way. Gradually, you learn how to put these elements all together and—by incorporating selected modern techniques—devise a program to meet your specific situation. With the help of real-world examples, checklists, and other how-to aids, Quality Facility Management reveals: Why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes How quality facility management has its roots in TQM, what constitutes the major aspects of a TQM program, and how you can implement quality facility management without a full-blown TQM program Which aspects of your operation need to be measured and evaluated, which measuring tools should be used, and how to get your customers involved in the measurement process How to develop a facility marketing plan that increases awareness of your services, improves your image as a provider, and acts as an "insurance policy" in retaining the support of senior management in the face of organizational upheaval How to engineer a program of continuous quality improvement by assuming a specific leadership role, empowering frontline staff, instituting effective customer service training, and partnering with vendors The final chapter provides a bounty of practical case histories of companies that are realizing quality facility management right now, including major organizations like Celestica, Bell Atlantic, Hewlett-Packard, and Lockheed. Here, you'll find ample evidence of quality tools and strategies at work—from interior preventive maintenance crews to staff productivity improvements, infrastructure planning teams to customer satisfaction programs. Indeed, whether you're in the public or private sector, in a large or small facility, part of an in-house organization or a contracted firm, Quality Facility Management enables you to plan, organize, staff, direct, and evaluate for quality, so that you maximize your department's responsiveness to customers and your value to top management. Quality facility management is the only way to do business. Here's the only way to do quality facility management. Facility managers want to answer the call for quality but many feel they don't have the resources or guidance to make it an essential feature of their operation. Total Quality Management programs require too much of them and various aspects of the quality effort, whether it's quality measurement or facility marketing, seem hard to carry out or even beside the point. Finally there's a sensible guide that enables you to build quality into your department simply by applying basic, old-fashioned quality principles and selected modern techniques—Quality Facility Management With the assistance of examples, checklists, and other handy tools, this invigorating resource reveals the five key aspects of quality facility management and shows you how to bring them all together to develop a program that fits your particular circumstances. Emphasizing why your customers are the driving force behind your quality efforts, Quality Facility Management helps you: Surpass customers' performance expectations and recover effectively from even the most damaging mistakes Provide quality facility management without implementing a formal TQM program Accurately measure critical aspects of your operation and act effectively on that feedback Devise a facility marketing plan that enhances your department's image with customers and top management Put a program of continuous quality improvement into effect through leadership, staff training and empowerment, vendor collaborations, and other proven means Packed with case studies of facility managers who are building quality into their operation, Friday and Cotts's Quality Facility Management illustrates how your quest for quality can dramatically upgrade customer and senior management satisfaction—without draining department resources.