Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.

When President Dwight Eisenhower spoke of waging "total cold war," he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche. Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programs-which were often indistinguishable from CIA covert operations-went well beyond campaigns to foment unrest behind the Iron Curtain. The effort was global: U.S. propaganda campaigns targeted virtually every country in the free world. Total Cold War also shows that Eisenhower waged his propaganda war not just abroad, but also at home. U.S. psychological warfare programs blurred the lines between foreign and domestic propaganda with campaigns that both targeted the American people and enlisted them as active participants in global contest for public opinion. Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik. Perhaps most telling, Osgood takes a new look at President Eisenhower's leadership. Believing that psychological warfare was a potent weapon in America's arsenal, Ike appears in these pages not as a disinterested figurehead, as he's often been portrayed, but as an activist president who left a profound mark on national security affairs. Osgood's distinctive interpretation places Cold War propaganda campaigns in the context of an international arena drastically changed by the communications revolution and the age of mass politics and total war. It provides a new perspective on the conduct of public diplomacy, even as Americans today continue to grapple with the challenges of winning other hearts and minds in another global struggle.

Argues that Eisenhower was a stronger president than previously believed and was responsible for many important accomplishments in the area of foreign policy and the quest for peace.

In the Cold War era, the confrontation between capitalism and communism played out not only in military, diplomatic, and political contexts, but also in the realm of culture—and perhaps nowhere more so than the cultural phenomenon of sports, where the symbolic capital of athletic endeavor held up a mirror to the global contest for the sympathies of citizens worldwide. The Whole World Was Watching examines Cold War rivalries through the lens of sporting activities and competitions across Europe, Asia, Africa, Latin America, and the U.S. The essays in this volume consider sport as a vital sphere for understanding the complex geopolitics and cultural politics of the time, not just in terms of commerce and celebrity, but also with respect to shifting notions of race, class, and gender. Including contributions from an international lineup of historians, this volume suggests that the analysis of sport provides a valuable lens for understanding both how individuals experienced the Cold War in their daily lives, and how sports culture in turn influenced politics and diplomatic relations.

The author uses released Rand interviews with 'Viet Cong' defectors and prisoners of war and past work involving the province of M? Tho to create a more up-to-date social framework for the Vietnam War at the village level.

In 1946, before the start of the Cold War with the Soviet Union, the Army Air Forces established Project RAND -- a groundbreaking 'think tank' designed to link leaders in the military and aircraft industry. Modern war was now total war, a contest between entire societies, and demanded the commitment of peacetime preparation. Martin J. Collins examines the critical years of this experiment through an evolving cast of key individuals and investigates in-depth the scientific and social birth of systems analysis.

The definitive history of the Cold War and its impact around the world We tend to think of the Cold War as a bounded conflict: a clash of two superpowers, the United States and the Soviet Union, born out of the ashes of World War II and coming to a dramatic end with the collapse of the Soviet Union. But in this major new work, Bancroft Prize-winning scholar Odd Arne Westad argues that the Cold War must be understood as a global ideological confrontation, with early roots in the Industrial Revolution and ongoing repercussions around the world. In The Cold War, Westad offers a new perspective on a century when great power rivalry and ideological battle transformed every corner of our globe. From Soweto to Hollywood, Hanoi, and Hamburg, young men and women felt they were fighting for the future of the world. The Cold War may have begun on the perimeters of Europe, but it had its deepest reverberations in Asia, Africa, and the Middle East, where nearly every community had to choose sides. And these choices continue to define economies and regimes across the world. Today, many regions are plagued with environmental threats, social divides, and ethnic conflicts that stem from this era. Its ideologies influence China, Russia, and the United States; Iraq and Afghanistan have been destroyed by the faith in purely military solutions that emerged from the Cold War. Stunning in its breadth and revelatory in its perspective, this book expands our understanding of the Cold War both geographically and chronologically and offers an engaging new history of how today's world was created.