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A collection of government documents dating back to 1950's.

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

Revised and updated "One of today’s most respected journalists, David Rohde takes on one of the country’s most toxic conspiracy theories," presenting a "scrupulously reported and even-handed" account of how power and intelligence are exploited in Washington that “goes deep indeed inside America’s security state, telling a story that will surprise readers of all political persuasions” (Jane Mayer, author of Dark Money). Donald Trump blamed his 2020 defeat on Democrats and the “deep state”—a supposed secret cabal of Washington insiders that relentlessly encroaches on the individual rights of Americans—for stealing the election and undermining his presidency. Most Americans who supported him agreed. Americans on the left increasingly fear the “military-industrial complex,” a faction of generals and defense contractors who they believe routinely push the country into endless wars. But does the American “deep state” really exist? This question is fundamental to preserving the legitimacy of American democracy, as frustration with and distrust for the government continue to grow. In Deep seeks to dispel these pernicious myths through an examination of the FBI, CIA, and Justice Department scandals of the past fifty years from the Church Committee’s exposure of Cold War abuses to the claims and counterclaims of the Trump era and the relentless spread of conspiracy theories online and on air. It exposes the misconduct of Attorney General William Barr; how distrust of the “deep state” undermined the US government response to the COVID-19 pandemic; and the growing discord sowed by the explosion of false information online. It investigates Trump’s quest to discredit government experts, the legislative and judicial branches, and the results of the 2020 election and assume authoritarian power for himself. “The idea of the deep state, Rohde writes, is inextricably linked to a particular view of presidential power” (Dina Temple-Raston, Washington Post). Based on dozens of interviews with career CIA operatives and FBI agents, “In Deep is a wholly satisfying read and a necessary one for anyone wanting to understand the forces at play in our government today” (Andrea Bernstein, Peabody Award–winning cohost of the Trump, Inc. podcast and author of American Oligarchs).

Every president has had a unique and complicated relationship with the intelligence community. While some have been coolly distant, even adversarial, others have found their intelligence agencies to be among the most valuable instruments of policy and power. Since John F. Kennedy's presidency, this relationship has been distilled into a personalized daily report: a short summary of what the intelligence apparatus considers the most crucial information for the president to know that day about global threats and opportunities. This top-secret document is known as the President's Daily Brief, or, within national security circles, simply "the Book." Presidents have spent anywhere from a few moments (Richard Nixon) to a healthy part of their day (George W. Bush) consumed by its contents; some (Bill Clinton and George H. W. Bush) consider it far and away the most important document they saw on a regular basis while commander in chief. The details of most PDBs are highly classified, and will remain so for many years. But the process by which the intelligence community develops and presents the Book is a fascinating look into the operation of power at the highest levels. David Priess, a former intelligence officer and daily briefer, has interviewed every living president and vice president as well as more than one hundred others intimately involved with the production and delivery of the president's book of secrets. He offers an unprecedented window into the decision making of every president from Kennedy to Obama, with many character-rich stories revealed here for the first time.

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