Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 81/100, University of Leeds (Trinity and All Saints College), course: Advanced Cultural Analysis, 67 entries in the bibliography, language: English, abstract: By a general sense, ′globalisation′ has been referred to the emergence of a ′global cultural system′. It suggests that ′global culture′ is brought about by a variety of social and cultural developments such as the existence of a world satellite information system, the emergence of global patterns of consumption and consumerism, the cultivation of cosmopolitan life-styles, the emergence of global sports such as football and cricket world cups, spread of world tourism, the decline of the sovereignty of nation-states, world wide health problems such as AIDS, establishment of systems like League of Nations, United Nations and more importantly, the global consciousness of a single space - the ′global village′. Much academic labour has been expended on the question of whether globalisation in itself means homogenisation, or whether we are seeing a much more complex process of proactive and reactive patterns emerging, sometimes giving prominence to levelling factors, at other times privileging local, regional or national adaptive, transformative or oppositional countercurrents - or possibly even giving rise to multicultural arrangements and practices or different strategies of identity negotiation. It has been noted that the emerging global culture is not only homogenising but also creating new forms of literature, music, and art, in which, for example, the former colonies ′write back′ - to use the expression of Edward Said. Salman Rushdie is perhaps one of the most prominent examples, mixing traditional Indian myths and experiences with cosmopolitan London views. Also, new music emerges in cosmopolitan centres like Paris and London and also in Germany - where, amongst others, African, Afro-American, Asian and European rhyth

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Otto-von-Guericke-University Magdeburg, course: English UNICERT IV, language: English, abstract: The paper “Globalization and Culture” deals with the question of whether it is possible for one system to embrace all cultures. Globalization is the development towards an integrated world system embracing all main schools of thought across all levels of society. The main proponents of this development are technological and institutional advancements. After looking at the main stepping stones in the historical development of globalization a definition of culture is given. Culture is seen as an agreement between people belonging to a group and concerns the meaning of certain actions. Cultures consists of attitudes, beliefs and values. Their elements differ between families, companies and nations. Although these differences exist, there is a tendency towards cultural homogenization caused by globalization. The paper discusses whether it is possible that one system could work for all. It outlines that deep cultural differences still exist. International organizations and national governments have made attempts to save local cultures showing how important it is to protect them. In conclusion it is stressed that it is more important to work on a global acceptance and awareness of other cultures than on creating a global village with a global culture.

Paul Hopper leads the reader through the varied issues associated with globalization and culture, including deterritorialization, cosmopolitanism, cultural hybridization and homogenization as well as claims that aspects of globalization are provoking cultural resistance.

Seminar paper from the year 2012 in the subject Politics - Topic: Globalization, Political Economics, grade: A, Webster University, language: English, abstract: In recent decades, many regions of the world have seen a marked increase in economic development due to the process of globalization as states have opened their borders to international markets, allowing for multinational corporations, non-governmental organizations, and foreign state actors to have an increasingly powerful influence over traditionally domestic matters. With this development and the advance of technology, media and communication have had the ability to reach regions of the world, which may have never been exposed to other cultures in the past. Undoubtedly, this has had an impact on the culture and societal norms of countless cultures as dominant world cultures expand their realm of influence through such media as TV programs and the internet. This report will examine to what extent dominant world cultures’ impacts are on what will be termed ‘traditional cultures’ – a unique culture, which up until recently has been relatively unaware of and influenced by other outside cultures. Furthermore, it will examine whether this trend of globalization will advance the creation of a singular global culture. The debate of whether the erosion between traditional culture and the strengthening of a global culture is of particular concern as within recent history many groups, who are often termed minorities to the more dominant cultures, are concerned with the loss of their individuality, way of life, and even their national sovereignty. To pro or hyper-globalists, this loss of sovereignty is viewed as progress as the process of cultural homogenization will inevitably be responsible for the decay of conflict among differing cultural groups. However, to the ‘minorities’ or traditional cultures opposed to this form of cultural transformation, this theory poses a threat to their unique values and it is not likely that traditional cultures will likely submit to the notion that a growing global culture is an unavoidable fact.

This book explores how discourses of the local, the particular, the everyday, and the situated are being transformed by new discourses of globalization and transnationalism, as used both by government and business and in critical academic discourse. Unlike other studies that have focused on the politics and economics of globalization, Articulating the Global and the Local highlights the importance of culture and provides models for a cultural studies that addresses globalization and the dialectic of local and global forces. Arguing for the inseparability of global and local analysis, the book demonstrates how global forces enter into local situations and how in turn global relations are articulated through local events, identities, and cultures; it includes studies of a wide range of cultural forms including sports, poetry, pedagogy, ecology, dance, cities, and democracy. Articulating the Global and the Local makes the ambitious claim that the category of the local transforms the debate about globalization by redefining what counts as global culture. Central to the essays are the new global and translocal cultures and identities created by the diasporic processes of colonialism and decolonization. The essays explore a variety of local, national, and transnational contexts with particular attention to race, ethnicity, gender, and sexuality as categories that force us to rethink globalization itself.

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.

In this book leading social scientists from many countries analyze the extent to which we are seeing a globalization of culture. Is a unified world culture emerging? And if so, how does this relate to existing cultural divisions and to the autonomy of the nation state? Differing explanations are offered for trends towards global unification and their relation to an economic world-system. Will the intensification of global contact produce increasing tolerance of other cultures? Or will an integrating culture produce sharper reactions in the form of fundamentalist and nationalist movements? The contributors explore the emergence of `third cultures′, such as international law, the financial markets and media conglomerates, as elements which transcend the boundaries of the nation state. As well as examining the extent, causation and consequences of global homogenization, the authors consider its implication for the social sciences. Global Culture was published simultaneously as Volume 7, issues 2-3 of Theory, Culture & Society.