Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.

The long-awaited, stand-alone sequel to The New York Times bestselling novel Three Seconds--now a major motion picture starring Joel Kinnaman Presumed dead by the Stockholm police, master criminal and undercover informant Piet Hoffmann is now on the run from the Swedish authorities, living with his wife and two young sons under an assumed name in Cali, Colombia. Only Hoffmann's former police handler, Erik Wilson, knows where he is--and that he has accepted two dangerous new jobs: one as a high-level enforcer for a Colombian cocaine cartel and one as an infiltrator for the DEA, working to bring the cartel down. The FBI even lends credence to his cover story by adding Hoffmann's alias to the Most Wanted list. But when the Speaker of the House is kidnapped by the cartel during an official visit to Colombia, everything changes--fast. Hoffmann is party to the highest-profile political kidnapping in years and therefore directly in the firing line in what is quickly dubbed the "Final War on Drugs." Suddenly, the Most Wanted list becomes a kill list and the DEA cuts off all contact on orders from the top, leaving Hoffmann and his family stranded. Hoffmann must walk a delicate line as he tries to protect his young family and keep up his dual role as a cartel enforcer and a deniable intelligence asset for the US government. It soon becomes clear that his only chance at getting out alive is to rescue the Speaker of the House and bring him back to the States--but to do it he'll need the help of Ewert Grens, the stubborn, dogged Stockholm detective who hasn't forgotten Hoffmann since the explosive showdown in Aspsas prison years ago.

"The author's search for the annihilated Polish community captured in his grandfather's 1938 home movie. Traveling in Europe in August 1938, one year before the outbreak of World War II, David Kurtz, the author's grandfather, captured three minutes of ordinary life in a small, predominantly Jewish town in Poland on 16 mm Kodachrome color film. More than seventy years later, through the brutal twists of history, these few minutes of home-movie footage would become a memorial to an entire community--an entire culture--that was annihilated in the Holocaust. Three Minutes in Poland traces Glenn Kurtz's remarkable four-year journey to identify the people in his grandfather's haunting images. His search takes him across the United States; to Canada, England, Poland, and Israel; to archives, film preservation laboratories, and an abandoned Luftwaffe airfield. Ultimately, Kurtz locates seven living survivors from this lost town, including an eighty-six-year-old man who appears in the film as a thirteen-year-old boy. Painstakingly assembled from interviews, photographs, documents, and artifacts, Three Minutes in Poland tells the rich, funny, harrowing, and surprisingly intertwined stories of these seven survivors and their Polish hometown. Originally a travel souvenir, David Kurtz's home movie became the sole remaining record of a vibrant town on the brink of catastrophe. From this brief film, Glenn Kurtz creates a riveting exploration of memory, loss, and improbable survival--a monument to a lost world"--

Contrary to popular belief Polio is not extinct. This is the true story of an indomitable spirit afflicted with unimaginable physical and psychological challenges. Paul Alexander’s life is a saga that started in 1946 and has been profoundly shaped by the Polio epidemic of the early 1950’s. Survivors of the 1950’s Polio Epidemic in America are rare. Polio victims, like Paul Alexander, who require the assistance of an “Iron Lung” respirator for their life’s breath are even rarer. Paul Alexander has crafted his life against all odds and has a courageous and compelling story to share with us all. Victims of Polio, their families, friends and communities are struggling to cope with this obscure but still dangerous infectious disease. This book is a testimony to the strength of the human spirit and an affirmation of the need to continue efforts to eradicate the pestilence of Polio from the planet.

“The phrase ‘public intellectual’ is much bandied about. Just a few real heavyweights in the world merit the title, and Steven Weinberg is preeminent among them.” —Richard Dawkins “Weinberg has a knack for capturing a complex concept in a succinct, unforgettable image... One of the smartest and most diligent scientists around.” —Nature In this wise and wide-ranging meditation, one of the most captivating science communicators of our time challenges us to reconsider the entanglement of science and society. From the cosmological to the personal, from astronomy and quantum physics to the folly of manned spaceflight and the rewards of getting things wrong, Steven Weinberg shares his views on the workings of the universe and our aspirations and limitations. Third Thoughts aims to provoke and inform and never loses sight of the human dimension of scientific discovery. “One of the 20th century’s greatest physicists...shares his strongly-held opinions on everything from the Higgs boson to the state of theoretical physics and the problems of science and society.” —Forbes “This book should be read not only for its insightful and illuminating explanations of a wide range of physical phenomena but also for the opportunity it affords to follow the wanderings of a brilliant mind through topics ranging from high-energy physics and the makeup of the cosmos to poetry, and from the history and philosophy of science to the dangers of economic inequality... [A] captivating book.” —Mario Livio, Science

A Nobel Prize-winning physicist explains what happened at the very beginning of the universe, and how we know, in this popular science classic. Our universe has been growing for nearly 14 billion years. But almost everything about it, from the elements that forged stars, planets, and lifeforms, to the fundamental forces of physics, can be traced back to what happened in just the first three minutes of its existence. In this book, Nobel Laureate Steven Weinberg describes in wonderful detail what happened in these first three minutes. It is an exhilarating journey that begins with the Planck Epoch - the earliest period of time in the history of the universe - and goes through Einstein's Theory of Relativity, the Hubble Red Shift, and the detection of the Cosmic Microwave Background. These incredible discoveries all form the foundation for what we now understand as the "standard model" of the origin of the universe. The First Three Minutes examines not only what this model looks like, but also tells the exciting story of the bold thinkers who put it together. Clearly and accessibly written, The First Three Minutes is a modern-day classic, an unsurpassed explanation of where it is that everything really comes from.

THE PROPULSIVE NEW YORK TIMES BESTSELLER, NOW A MAJOR MOTION PICTURE STARRING JOEL KINNAMAN, ROSAMUND PIKE, AND COMMON ONE MURDER. Piet Hoffmann is the Swedish police force's best undercover operative. Not even his family know of his double identity. But when a drug deal with the Polish mafia goes fatally wrong, his secret life begins to crumble around him. TWO MEN. Detective Inspector Ewert Grens is assigned to investigate the drug-related killing. Unaware of Hoffmann's true identity, he believes himself to be on the trail of a dangerous psychopath. THREE SECONDS. Hoffmann must desperately maintain his cover, or else he is a dead man walking. But in the doggedly perceptive Ewert Grens, he has just made the most relentless of enemies.