Brilliant but overlooked ideas you must know, as revealed by today’s most innovative minds What scientific term or concept ought to be more widely known? That is the question John Brockman, publisher of the acclaimed science salon Edge.org (“The world’s smartest website”—The Guardian), presented to 205 of the world’s most influential thinkers from across the intellectual spectrum—award-winning physicists, economists, psychologists, philosophers, novelists, artists, and more. From the origins of the universe to the order of everyday life, This Idea Is Brilliant takes readers on a tour of the bold, exciting, and underappreciated scientific concepts that will enrich every mind. Pulitzer Prize–winning author of Guns, Germs, and Steel JARED DIAMOND on the lost brilliance of common sense * Oxford evolutionary biologist RICHARD DAWKINS on how The Genetic Book of the Dead could reconstruct ecological history * philosopher REBECCA NEWBERGER GOLDSTEIN on how to extend our grasp of reality beyond what we can see and touch * author of Seven Brief Lessons on Physics CARLO ROVELLI on the interconnected fabric of information * Booker Prize–winning novelist IAN McEWAN on the Navier-Stokes equations, which govern everything from weather prediction to aircraft design and blood flow * cosmologist LAWRENCE M. KRAUSS on the hidden blessings of uncertainty * psychologist STEVEN PINKER on the fight against entropy * Nobel Prize–winning economist RICHARD THALER on the visionary power of the “premortem” * Grammy Award–winning musician BRIAN ENO on confirmation bias in the Internet age * advertising guru RORY SUTHERLAND on the world-changing power of sex appeal * Harvard physicist LISA RANDALL on the power of the obvious * Wired founding editor KEVIN KELLY on how to optimize your chances at success * Nobel Prize winner FRANK WILCZEK on the creative potential of complementarity * Pulitzer Prize–winning New York Times reporter JOHN MARKOFF on the synthetic metamaterials that soon will transform industry and technology * euroscientist SAM HARRIS on the lost art of intellectual honesty *Berkeley psychologist ALISON GOPNIK on the role of life history in the human story, and many others.

Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—ideas to expand every mind. What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world. Contributors include: Daniel Kahneman on the “focusing illusion” Jonah Lehrer on controlling attention Richard Dawkins on experimentation Aubrey De Grey on conquering our fear of the unknown Martin Seligman on the ingredients of well-being Nicholas Carr on managing “cognitive load” Steven Pinker on win-win negotiating Daniel Goleman on understanding our connection to the natural world Matt Ridley on tapping collective intelligence Lisa Randall on effective theorizing Brian Eno on “ecological vision” J. Craig Venter on the multiple possible origins of life Helen Fisher on temperament Sam Harris on the flow of thought Lawrence Krauss on living with uncertainty

The world's leading scientific thinkers explore bold, remarkable, perilous ideas that could change our lives—for better . . . or for worse . . . From Copernicus to Darwin, to current-day thinkers, scientists have always promoted theories and unveiled discoveries that challenge everything society holds dear; ideas with both positive and dire consequences. Many thoughts that resonate today are dangerous not because they are assumed to be false, but because they might turn out to be true. What do the world's leading scientists and thinkers consider to be their most dangerous idea? Through the leading online forum Edge (www.edge.org), the call went out, and this compelling and easily digestible volume collects the answers. From using medication to permanently alter our personalities to contemplating a universe in which we are utterly alone, to the idea that the universe might be fundamentally inexplicable, What Is Your Dangerous Idea? takes an unflinching look at the daring, breathtaking, sometimes terrifying thoughts that could forever alter our world and the way we live in it. Contributors include Daniel C. Dennett • Jared Diamond • Brian Greene • Matt Ridley • Howard Gardner and Freeman Dyson, among others

Drawn from the cutting-edge frontiers of science, This Explains Everything will revolutionize your understanding of the world. What is your favorite deep, elegant, or beautiful explanation? This is the question John Brockman, publisher of Edge.org ("The world's smartest website"—The Guardian), posed to the world's most influential minds. Flowing from the horizons of physics, economics, psychology, neuroscience, and more, This Explains Everything presents 150 of the most surprising and brilliant theories of the way of our minds, societies, and universe work. Jared Diamond on biological electricity • Nassim Nicholas Taleb on positive stress • Steven Pinker on the deep genetic roots of human conflict • Richard Dawkins on pattern recognition • Nobel Prize-winning physicist Frank Wilczek on simplicity • Lisa Randall on the Higgs mechanism • BRIAN Eno on the limits of intuition • Richard Thaler on the power of commitment • V. S. Ramachandran on the "neural code" of consciousness • Nobel Prize winner ERIC KANDEL on the power of psychotherapy • Mihaly Csikszentmihalyi on "Lord Acton's Dictum" • Lawrence M. Krauss on the unification of electricity and magnetism • plus contributions by Martin J. Rees • Kevin Kelly • Clay Shirky • Daniel C. Dennett • Sherry Turkle • Philip Zimbardo • Lee Smolin • Rebecca Newberger Goldstein • Seth Lloyd • Stewart Brand • George Dyson • Matt Ridley

The bestselling editor of This Explains Everything brings together 175 of the world’s most brilliant minds to tackle Edge.org’s 2014 question: What scientific idea has become a relic blocking human progress? Each year, John Brockman, publisher of Edge.org—”The world’s smartest website” (The Guardian)—challenges some of the world’s greatest scientists, artists, and philosophers to answer a provocative question crucial to our time. In 2014 he asked 175 brilliant minds to ponder: What scientific idea needs to be put aside in order to make room for new ideas to advance? The answers are as surprising as they are illuminating. In : Steven Pinker dismantles the working theory of human behavior Richard Dawkins renounces essentialism Sherry Turkle reevaluates our expectations of artificial intelligence Geoffrey West challenges the concept of a “Theory of Everything” Andrei Linde suggests that our universe and its laws may not be as unique as we think Martin Rees explains why scientific understanding is a limitless goal Nina Jablonski argues to rid ourselves of the concept of race Alan Guth rethinks the origins of the universe Hans Ulrich Obrist warns against glorifying unlimited economic growth and much more. Profound, engaging, thoughtful, and groundbreaking, This Idea Must Die will change your perceptions and understanding of our world today . . . and tomorrow.

Drawing on the lives of five great scientists, this “scholarly, insightful, and beautifully written book” (Martin Rees, author of From Here to Infinity) illuminates the path to scientific discovery. Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein all made groundbreaking contributions to their fields—but each also stumbled badly. Darwin’s theory of natural selection shouldn’t have worked, according to the prevailing beliefs of his time. Lord Kelvin gravely miscalculated the age of the earth. Linus Pauling, the world’s premier chemist, constructed an erroneous model for DNA in his haste to beat the competition to publication. Astrophysicist Fred Hoyle dismissed the idea of a “Big Bang” origin to the universe (ironically, the caustic name he gave to this event endured long after his erroneous objections were disproven). And Albert Einstein speculated incorrectly about the forces of the universe—and that speculation opened the door to brilliant conceptual leaps. As Mario Livio luminously explains in this “thoughtful meditation on the course of science itself” (The New York Times Book Review), these five scientists expanded our knowledge of life on earth, the evolution of the earth, and the evolution of the universe, despite and because of their errors. “Thoughtful, well-researched, and beautifully written” (The Washington Post), Brilliant Blunders is a wonderfully insightful examination of the psychology of five fascinating scientists—and the mistakes as well as the achievements that made them famous.

Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success. Do you label yourself as “just a numbers person”? Do you pigeonhole your capabilities to merely that of an analyst or other “non-artist”? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley’s success stories and begin brainstorming innovation solutions to your company’s challenges. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams. In Simply Brilliant, you will learn how to: Fuel creativity through tight deadlines; Create more ideas in brainstorming sessions; Radically improve products; Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List; Let go of the “I’m not creative” mindset; And open the door to imagination and limitless opportunity! Even a “numbers person” like you can capture markets with your company’s next innovative idea.