In this tour de force, Arlen focuses on the people, extraordinary processes, and lunacies involved in the making of one thirty-second television cmmercial.

Camera Ready by P.G. Kain is the first in the fresh new series, Go-See Chronicles, about girls involved in the cutthroat world of commercial castings!

"A new edition for the sixtieth anniversary of the famous Doolittle Raid"--P. [4] of cover.

When Peter took charge of the flight deck of the 777 and took off from Beijing airport, there was nothing to suggest that this trip would be anything other than a routine flight of the sort he had made so many times before. It was not until moments before landing that anything went wrong. Coming in to Heathrow Airport, the plane suffered inexplicable loss of power to both engines, and it was suddenly likely that the plane would plough into a built-up area outside the airport, with the loss of all lives on board. Peter tells us in graphic detail his thoughts and actions when he managed to help save the plane at the last moment thanks to a flash of inspiration that led him to change the position of the wing flaps, which appeared to gain the vehicle enough precious time to make it over the perimeter fence and land on the grass, short of the runway. For both Maria and Peter, their lives following the crash have resulted in experiences that they never would have expected to have happened. There isn't a handbook with rules to follow after a crash so the subsequent aftermath was laced with events that could have been handled better from all sides, which lead to Maria and Peter having to find strength inside them that they had never needed before. A little more than a year later, they have used these strengths to begin a new chapter in their lives; starting with leaving British Airways and celebrating a second chance to enjoy life. But there are still nights when they find themselves awake, crying about what could have happened on that fateful day.

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

It takes only a single, 30-second decision to change your work or personal life for the better. Getting to that point is what is more complex, and getting there depends on the decisions you make and the context you use to make those decisions.