Many have pointed to the Iran hostage crisis, others to galloping inflation. In reality, as Andrew Busch makes clear, Ronald Reagan's defeat of President Jimmy Carter in 1980 was attributable to more than any one issue, no matter how galvanizing. It marked the growing ascendancy of conservative attitudes that had been brewing for two decades—and marked the clear end of the era of New Deal liberalism. Busch offers the first comprehensive study of this contest, going beyond journalistic accounts to show why it remains one of the truly landmark elections of the past century. Through a compelling story full of colorful characters, unexpected plot twists, and dramatic finales, he reveals how it both reflected the politics of its time and foreshadowed our nation's political future. Beginning with Carter's "crisis of confidence" speech on July 15, 1979, Busch introduces the field of candidates, follows their campaigns through the primaries and general election, identifies the key turning points and winning strategies, and assesses the results, including the GOP's first Senate majority in twenty-six years. He shows how the Democrats were weakened by the demise of the New Deal coalition and a decline in public confidence, while Republicans were bolstered by the growth of the conservative movement and by all that had gone wrong during the Carter presidency. He also examines the creation of a Sunbelt coalition, the growing influence of religious conservatives, and the independent candidacy of John Anderson, which held Reagan's majority to 51 percent and foreshadowed Ross Perot's 1992 run. Reagan's victory marked a major turning point in American presidential history, realigned the demographics of party affiliation throughout the nation (especially in the nation's Sunbelt), and gave conservatives their first real victory in their fight against Big Government. Busch's book recaptures the people and events of that historic campaign and greatly enlarges our understanding of American politics from the 1960s to the present.

Arthur Fletcher (1924–2005) was the most important civil rights leader you've (probably) never heard of. The first black player for the Baltimore Colts, the father of affirmative action and adviser to four presidents, he coined the United Negro College Fund's motto: "A Mind Is a Terrible Thing to Waste." Modern readers might be surprised to learn that Fletcher was also a Republican. Fletcher's story, told in full for the first time in this book, embodies the conundrum of the post–World War II black Republican—the civil rights leader who remained loyal to the party even as it abandoned the principles he espoused. The upward arc of Fletcher's political narrative begins with his first youthful protest—a boycott of his high school yearbook—and culminates with his appointment as assistant secretary of Labor under Richard Nixon. The Republican Party he embraced after returning from the war was "the Party of Lincoln"—a big tent, truly welcoming African Americans. A Terrible Thing to Waste shows us those heady days, from Brown v. Board of Education to Fletcher's implementing of the Philadelphia Plan, the first major national affirmative action initiative. Though successes and accomplishments followed through successive Republican administrations—as chair of the US Commission on Civil Rights under George H. W. Bush, for example, Fletcher's ability to promote civil rights policy eroded along with the GOP's engagement, as New Movement Conservatism and Nixon's Southern Strategy steadily alienated black voters. The book follows Fletcher to the bitter end, his ideals and party in direct conflict and his signature achievement under threat. In telling Fletcher's story, A Terrible Thing to Waste brings to light a little known chapter in the history of the civil rights movement—and with it, insights especially timely for a nation so dramatically divided over issues of race and party.

This volume provides the first comprehensive overview of how political scientists have used experiments to transform their field of study.