Eight outstanding essays, from leading academics, deconstruct perennial problems of rationality, imagination and narrative to trace the influence of myth in our own beliefs, origins, and potential futures. Thinking Through Myths attempts to reconcile the opposed claims of pragmatism and beauty, calling for the acknowledgement of myths in everyday experience.

This Very Short Introduction explores different approaches to myth from several disciplines, including science, religion, philosophy, literature, and psychology. In this new edition, Robert Segal considers both the future study of myth as well as the impact of areas such as cognitive science and the latest approaches to narrative theory.

Joel Kupperman provides an engaging introduction to theories of the good life by exploring the strengths and weakness of six simple statements of what a good life should be. Drawing on classic Chinese, Indian, Greek and Roman sources, Kupperman considers the various ways in which one might think about the values that are worth aiming for, and shows that no simple account can adequately express all that a good life can be.

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Thinking Through Rituals explores religious ritual acts and their connection to meaning and truth, building upon their special status as virtually pure forms of belief in action.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality' Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life Teaches essential critical thinking skills through detailed discussions of each myth Includes over 200 additional psychological myths for readers to explore Contains an Appendix of useful Web Sites for examining psychological myths Features a postscript of remarkable psychological findings that sound like myths but that are true Engaging and accessible writing style that appeals to students and lay readers alike

A fresh and revealing look at the stories at the heart of Greek mythology, exploring their cultural impact throughout history up to the present day. How do ancient Greek myths find themselves retold and reinterpreted in cultures across the world, several millennia later? In this volume, bestselling author Richard Buxton explores the power that eight iconic Greek myths hold in the modern world. Buxton traces these stories and archetypes from their ancient forms through their transformations over time in literature, art, cinema, psychology, and politics. Over their long lives, Greek myths have expressed a myriad of meanings: from aesthetic refinement to erotic fantasy to political power. Greek myths are an integral part of a broader cultural history, their changes in meaning signifying major shifts in art and society; myths that strike a resonant cultural chord in one period may fall out of fashion the next. This erudite yet accessible exploration examines how the world’s most influential myths have survived to the present, and how they have shaped our ideas on everything from family and society to sexuality and culture. As Buxton explains, each of the eight featured myths is fundamental to the way we think about ourselves and the world. The figure of Prometheus has inspired science fiction icons from Mary Shelley to Ridley Scott. The tragedy of Medea has had a profound impact on theater, feminism, and even criminology. Oedipus’s influence stretches far beyond Freud. The rich visual tradition inspired by Greek myths—from pottery to paintings to popular culture —illustrates this wide-ranging, sometimes surprising study, making this book a beautiful object to own as well as a thought-provoking read.