Written by a leading authority, this book discusses a wide range of analytic ideas that can and should inform ethnographic analysis. In introducing the notion of ‘granular ethnography’ it argues for an approach to qualitative research that is sensitive to the complexities of everyday social life. A much-needed antidote to superficial research and analysis, the text deals not merely with the practical methods of fieldwork, but with the far more ambitious enterprise of turning ethnographic data into productive ideas and concepts. Paul Atkinson enables us not merely to do ethnography, but truly to think ethnographically. His book will prove invaluable to students and researchers across the social sciences.

Written by a leading authority, this book discusses a wide range of analytic ideas that can and should inform ethnographic analysis. In introducing the notion of ‘granular ethnography’ it argues for an approach to qualitative research that is sensitive to the complexities of everyday social life. A much-needed antidote to superficial research and analysis, the text deals not merely with the practical methods of fieldwork, but with the far more ambitious enterprise of turning ethnographic data into productive ideas and concepts. Paul Atkinson enables us not merely to do ethnography, but truly to think ethnographically. His book will prove invaluable to students and researchers across the social sciences.

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Drawing upon the work of some of the most influential theorists in the field, Thinking Through Things demonstrates the quiet revolution growing in anthropology and its related disciplines, shifting its philosophical foundations. The first text to offer a direct and provocative challenge to disciplinary fragmentation - arguing for the futility of segregating the study of artefacts and society - this collection expands on the concerns about the place of objects and materiality in analytical strategies, and the obligation of ethnographers to question their assumptions and approaches. The team of leading contributors put forward a positive programme for future research in this highly original and invaluable guide to recent developments in mainstream anthropological theory.

Can forests think? Do dogs dream? In this astonishing book, Eduardo Kohn challenges the very foundations of anthropology, calling into question our central assumptions about what it means to be humanÑand thus distinct from all other life forms. Based on four years of fieldwork among the Runa of EcuadorÕs Upper Amazon, Eduardo Kohn draws on his rich ethnography to explore how Amazonians interact with the many creatures that inhabit one of the worldÕs most complex ecosystems. Whether or not we recognize it, our anthropological tools hinge on those capacities that make us distinctly human. However, when we turn our ethnographic attention to how we relate to other kinds of beings, these tools (which have the effect of divorcing us from the rest of the world) break down. How Forests Think seizes on this breakdown as an opportunity. Avoiding reductionistic solutions, and without losing sight of how our lives and those of others are caught up in the moral webs we humans spin, this book skillfully fashions new kinds of conceptual tools from the strange and unexpected properties of the living world itself. In this groundbreaking work, Kohn takes anthropology in a new and exciting directionÐone that offers a more capacious way to think about the world we share with other kinds of beings.

This original and authoritative exploration of ethnographic writing comes from one of the world′s leading academics in the field, Paul Atkinson. The third book in his seminal quartet on ethnographic research, it provides thoughtful, reflective guidance on a crucial skill that is often difficult to master. Informed throughout by extracts from Paul’s own writing, this book explores and examines a broad range of types and genres of ethnographic writing, from fieldnotes and ‘confessions’, to conventional ‘realist’ writing and more. Whilst highlighting the possibilities and implications of ethnographic text, this valuable resource will help those conducting ethnographic research select and adopt the most appropriate approach for their study.

"This text is something of a masterclass in its own right. Few are as well placed to comment on the debates surrounding ethnography – debates which the author had been instrumental in shaping – and to offer a clear and authoritative call-to-arms to future, aspirant ethnographers. It is a passionate but realistic manifesto for those wishing to undertake the craft of ethnography and to do it well. All who read it will benefit." - Sam Hillyard, Durham University This major book from one of the world’s foremost authorities recaptures the classic inspirations of ethnographic fieldwork in sociology and anthropology, reflecting on decades of methodological development and empirical research. It is part manifesto, part guidance on the appropriate focus of the ethnographic gaze. Throughout Atkinson insists that ethnographic research must be faithful to the intrinsic and complex organization of everyday life. An attempt to rescue ethnography from contemporary ‘qualitative’ research, the book is a corrective to the corrosive effects of postmodernism on the analysis of social organization and social action. Atkinson affirms the value of fieldwork, while incorporating contemporary perspectives on social analysis. Paul Atkinson is Distinguished Research Professor of Sociology at Cardiff University, where he is also Associate Director of the ESRC Centre for Economic and Social Aspects of Genomics.