A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

'Game-changing. Katy Milkman shows in this book that we can all be a super human' Angela Duckworth, bestselling author of Grit How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman. Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right. In How to Change Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine. Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.

Health literacy in practice requires the development of techniques that ensure that the patient can better access information, understand its content, know how to use this information, and make better health decisions. If the patient makes better health decisions, there are immediate reflexes in health outcomes. The aim is to develop an approach based on the commitment and creation of an atmosphere of trust that reduces uncertainty, anxiety, and embarrassment based on a process of assertive, clear, and positive communication (ACP model). The Handbook of Research on Assertiveness, Clarity, and Positivity in Health Literacy brings the consolidation of knowledge, strategies, and techniques to improve health literacy. This book discusses the importance of making sound health decisions: decisions that can save lives, prevent premature deaths, avoid hospitalizations and abusive resources to medical emergencies, and improve overall health outcomes for the individual, family, community, and society. Covering topics such as dietary guidance, health behavior change models, and medication reconciliation, this resource has theoretical and practical aspects essential to health information libraries, hospitals, clinics, health centers, health schools, patient associations, health professionals, medical students, researchers, professors, and academicians.

Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.

How should we think about and understand human behaviour? What’s the role of theoretical models? How can – and should – such models be used in practice? And what can we learn from the many different academic and practical perspectives on the subject? This book, aimed at anyone with an interest in behaviour change, offers a fresh and challenging take on these questions. It comprises a Dialogue, which sets out key debates in a lively and accessible way, and 21 commentaries written from a wide range of standpoints, including academic, commercial and public sector. The initial dialogue was constructed at the invitation of the University College London (UCL) Centre for Behaviour Change, following an event with the title ‘Models of behaviour change: how useful are they?’ hosted by the Centre on 2nd June 2014. Its content draws on the event itself, and on interviews with Jamie Brown (UCL), Nicola Christie (UCL), Anthony Finkelstein* (UCL), Heather Gainforth (UCL), Graham Hart (UCL), Kate Jeffery* (UCL), Mike Kelly (NICE when interviewed), Susan Michie (UCL), John Owens (King’s College London), Alan Penn (UCL), Jeremy Watson (UCL) and Robert West* (UCL). Interviewees who were also speakers at the CBC event are marked with an asterisk. Further chapters contributed by: 2. Katherine Hardyment - Associate Director, Good Business 3. Alan Cribb - Professor of Bioethics and Education, Centre for Public Policy Research, King’s College London 4. Richard L. Wright - Director of Sustainable Behaviour, Unilever 5. Nigel Shardlow - Director of Planning, Sandtable Ltd 6. Robert Holtom - Freelance Consultant and Writer 7. Chris Mills - Research Fellow, UCL Faculty of Laws 8. Michael P Kelly - Honorary Senior Visiting Fellow, Institute of Public Health, University of Cambridge 9. Antonio Cabrales - Professor of Economics, Department of Economics, University College London 9. Angel Sánchez - Professor of Applied Mathematics, Grupo Interdisciplinar de Sistemas Complejos, Departamento de Matemáticas and Institute of UC3M-BS of Financial Big Data, Universidad Carlos III de Madrid 10. John Fox - Professor, Department of Engineering Science, Oxford University 11. Michelle Baddeley - Professor in Economics and Finance, UCL Bartlett Faculty of the Built Environment, University College London 12. Dale Southerton - Director, Sustainable Consumption Institute and Professor of Sociology, University of Manchester (former Director, Sustainable Practices Research Group) 12. Daniel Welch - Research Associate, Sustainable Consumption Institute 13. Peter Fonagy - Freud Memorial Professor of Psychoanalysis, Research Department of Clinical, Educational and Health Psychology, University College London 13. Liz Allison - Director, UCL Psychoanalysis Unit 13. Chloe Campbell - Research Fellow, UCL Psychoanalysis Unit 14. Maurice Biriotti - CEO of SHM and Professor of Medical Humanities, UCL 15. Peter Jones - Professor of Transport and Sustainable Development, Centre for Transport Studies, UCL 16. David Tuckett - Director, Centre for the Study of Decision-Making Uncertainty, UCL 17. David Newkirk - Corporate advisor and educator; formerly CEO, Executive Education, University of Virginia’s Darden School of Business and Senior Partner, Booz Allen Hamilton 18. Deborah Arnott - Chief Executive, ASH (UK) 19. Rob Farrands - Director, Figure Ground Consulting 20. Jonathan Rowson - Director, The Social Brain Centre, RSA 21. Victor J. Strecher - Professor and Director of Innovation and Social Entrepreneurship, University of Michigan School of Public Health What people are saying about the book: This is a wonderful cornucopia of disciplinary perspectives on the age-old question of why we humans so often act against our own values and goals – undermining population and planetary health, to name but two global problems arising from this. Theresa Marteau, Director, Behaviour and Health Research Unit, University of Cambridge Analysing the theories that provide insight into behavior change is critically important for public health. Doing so in the interdisciplinary context is crucial for patients. Whether you want to understand, research, or implement behavior change, this book will provide you with the tools and roadmap to do so. Karina W Davidson, Professor of Medicine, Psychiatry & Cardiology Columbia University College of Physicians & Surgeons Changing human behaviour is an example of what we at UCL call a 'grand challenge' – an issue of global significance which requires a truly interdisciplinary response. This book rises to that 'grand challenge', and shows what can be achieved if we talk and listen to each other. Prof G David Price Vice-Provost (Research) University College London

The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.