I know something about you without knowing you. I bet you spend A LOT of time in your head. You know, thinking, worrying, stressing, freaking out -- call it whatever you want. I call it a preoccupied mind. And with what? 99% of your thoughts are useless. William James, once the leading psychologist in America, and one of the founders of the philosophical school of pragmatism, put it best: "A great many people think they are thinking when they are merely rearranging their prejudices." Pragmatism believes that the mind is a tool. Your mind should work for you, not against you. People who don't master their mind, don't believe it's possible. They say: "I can't help but thinking these things." Well, you can TAKE CONTROL of your mind with enough practice. I've done it. And in THINK STRAIGHT, I share exactly how. It's a quick read and you can use it to immediately to improve your thinking. You have the ability to decide what you think. Or, you can choose NOT to think. And that is one of the most important and most practical things you can learn in life. Before I learned that skill, I would spend hours and hours inside my head. Just think about how much you think. - "I wonder what my boss thinks?" - "What happens if I screw up and lose my job?" -"What if my business never takes off?" - "Does she love me?" - "Why does my life suck?" - "What if I get cancer?" - "I can't finish anything. What's wrong with me? And the list goes on. THINK STRAIGHT reveals the recipe for taking control of your mind so you can improve your life, career, relationships, business. I wrote this little book in a way that you can read it more than once. And I hope that this book serves as an anchor to you--especially during trying times. The mind is the most powerful tool on earth. Change the way you think. And you'll change your life.

Explains how women can break free from the dumbed-down culture of reality TV and celebrity obsession and instead learn to think for themselves and live an intellectual life.

Life is short. You can, if you work hard and are lucky, get more of almost anything, but you can't get more time. Time only goes one way. The average American has a lifespan of less than 30,000 days. So how you choose to live matters. That's the topic of this book. I don't pretend to have all the answers. I'm still learning every day, and many of the good ideas here I've picked up from other people either directly or by reading. But this is what's worked for me. Like life, this book is short. Many books I read could communicate their ideas in fewer pages. So I've tried to be brief in line with the wise person who noted: "If I'd had more time I would have written a shorter letter". I don't think brevity implies lack of content. The concepts here have improved the quality of my life, and I hope they're useful to you as well. Using these concepts, I have created a life I love. My job doesn't feel like work. I love and respect the people with whom I spend time. And I'm also passionate about my life outside work. I've learned how to create a balance that makes me happy between work and other interests, including my family, friends and exercise. Sadly I think that's rare. And yet, while I know I'm lucky, most people can work towards those goals in their own lives. My interest in making the most of my life began when I was just starting college, but when I was in my mid-thirties a boss I admired died of cancer. He was young. He had a great wife; he had three young children; he had a fantastic career -- he had everything in life. He just didn't have enough time. So, while I'd often thought about how to get the most out of life, the death of someone so young and vital increased my sense of urgency to act on it. One of the things I've always wanted to do was to work for myself. As a result, I left an exciting job at Microsoft in 2001 amidst the Internet bust to found the investing firm I now run. It was hard to do, both financially and emotionally. When I left Microsoft, many people - friends, family, and even some of the press - thought I was deluding myself to start a fund focused on Internet-related companies during a market crash. A press quote from the time said: "Call him a little crazy. Call him a little nuts." I'd never seen that type of coverage before. And, in a sense, the press was right; the business wasn't easy to start. Fortunately, from a vantage point of ten years down the road, it's worked out quite well. A key part of my job is reading and thinking about a broad variety of topics. So writing this book was relatively easy. It's even easier to read. But, like many things in life, actually executing each day on these concepts is extremely difficult. With thanks to Thomas Edison, life is 1% inspiration and 99% perspiration. Even so, I hope you have fun perspiring. Peter Atkins Seattle, WA December, 2010

“Liberty is slow fruit. It is never cheap; it is made difficult because freedom is the accomplishment and perfectness of man.” — Ralph Waldo Emerson This book is for people who also believe personal freedom is the most important thing in life. In our free world, we can do what want, spend time with people we like, and have a career that gives us joy. And yet, we don’t use our freedom. Why is that? The problem is that we’re held captive by ourselves. On a deeper level, we all strive for the same thing: To be free. It’s in our nature. Every human has the desire and the need to be free. What It Takes To Be Free will lead you on the path to personal freedom. It’s a highly practical guide that’s based on timeless wisdom and personal experience. You’re the ruler of your own kingdom. You can do anything you want, spend time with people you like, and have a career that you love. If you’re willing to do what it takes, you will be free to do those things.

"...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.

You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one. When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch. He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million. Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.