The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Semiotics is the science of signs: graphical, such as pictures; verbal (writing or sounds); or others such as body gestures and clothes. Computer semiotics studies the special nature of computer-based signs and how they function in use. This 1991 book is based on ten years of empirical research on computer usage in work situations and contains material from a course taught by the author. It introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems in their symbolic context of work. It presents a novel approach to the subject, rich in examples, in that it is both theoretically systematic and practical. The author refers to and reinterprets techniques already used so that readers can deepen their understanding. In addition, it offers new techniques and a consistent perspective on computer systems that is particularly appropriate for new hardware and software (e.g. hypermedia) whose main functions are presentation and communication. This is a highly important work whose influence will be wide and longlasting.

In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".

"... one of the most significant books in the field of theoretical linguistics... will become a classic... " --Adam Makkai, University of Illinois at Chicago Circle Taking issue with Transformational Grammar Theory, Shaumyan separates language from psychology, arguing that language occupies a different world, that of the semiotic.

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

This book offers Hugh of Saint Victor’s early scholastic thoughts on sacrament in order to re-discover the pre-modern theological understanding of ontological signification. The Christian understanding of sacrament through the category of ‘signs’ results in a theology that inherently shares in the philosophical notion of semiotics. Yet, through the advent of post-structuralism, current sign-theory is effectively shaped by post-Kantian, ontological foundations. This can lead to misinterpretations of the sacramental theology that predates this intellectual turn. The book works within a context of Christological, realist mysticism. Such an approach allows mutually informing debates in semiotic development and studies on sacramental theology to sit side-by-side. In addition, as a work of ressourcement, influenced by the methodology and concerns of the historical, French Ressourcement, this study seeks to continue an engagement with some of the most promising sacramental positions that have emerged throughout twentieth-century theology, particularly with the revival of interest in Victorine theology. By providing an examination of sacramentality and theories of signification in the early scholastic theology of Hugh of Saint Victor, this book gives fresh impetus to the theology surrounding sacrament. As such, it will be of great interest to scholars of mysticism, theologians of sacrament, philosophical theologians, and philosophers of religion.