Why is effective communication important in health, and what does this involve? What issues arise when communicating with particular populations, or in difficult circumstances? How can the communication skills of health professionals be improved? Effective health communication is now recognised to be a critical aspect of healthcare at both the individual and wider public level. Good communication is associated with positive health outcomes, whereas poor communication is associated with a number of negative outcomes. This book assesses current research and practice in the area and provides some practical guidance for those involved in communicating health information. It draws on material from several disciplines, including health, medicine, psychology, sociology, linguistics, pharmacy, statistics, and business and management. The book examines: The importance of effective communication in health Basic concepts and processes in communication Communication theories and models Communicating with particular groups and in difficult circumstances Ethical issues Communicating with the wider public and health promotion Communication skills training Health Communication is key reading for students and researchers who need to understand the factors that contribute to effective communication in health, as well as for health professionals who need to communicate effectively with patients and others. It provides a thorough and up to date, evidence-based overview of this important topic, examining the theoretical and practical aspects of health communication for those whose work involves communication with patients, relatives and other carers.

A work of reference on 'the age of Johnson', putting literature in the context of the society that produced it.

This book offers an accessible, practical and engaging guide that provides sample instructional activities supported by theoretical background information, with a focus on the nature of the instructional process in relation to several variables. It approaches instructional models, strategies, methods, techniques, tactics and planning from a new perspective and shares effective tips to help readers better understand the instructional process and its theoretical elements. The book addresses the following questions: What is the nature of the instructional process? What are the classifications of contemporary models and strategies developed within the instructional process? Which groups yield the most effective methods and techniques, and how can they best be practically implemented? What are the instructional tactics teachers need to take into consideration, in which groups are they collected, and which tips can help us employ each tactic? Additionally, readers can adapt the book’s ready-to-use sample activities to their own educational settings. Overall, this book offers an enlightening discussion on contemporary practices related to the teaching process, a broad and holistic theoretical framework, and an ideal reference source for all students and scholars who are interested in the educational sciences.

Further Developments in the Theory and Practice of Cybercartography, Third Edition, Volume Nine, presents a substantively updated edition of a classic text on cybercartography, presenting new and returning readers alike with the latest advances in the field. The book examines the major elements of cybercartography and embraces an interactive, dynamic, multisensory format with the use of multimedia and multimodal interfaces. Material covering the major elements, key ideas and definitions of cybercartography is newly supplemented by several chapters on two emerging areas of study, including international dimensions and language mapping. This new edition delves deep into Mexico, Brazil, Denmark, Iran and Kyrgyzstan, demonstrating how insights emerge when cybercartography is applied in different cultural contexts. Meanwhile, other chapters contain case studies by a talented group of linguists who are breaking new ground by applying cybercartography to language mapping, a breakthrough that will provide new ways of understanding the distribution and movement of language and culture. - Highlights the relationship between cybercartography and critical geography - Incorporates the latest developments in the field of cybercartography, including International Dimensions and Language Mapping - Showcases the legal, ethical and policy implications of mapping local and traditional knowledge

When he died in 1936 Charles Sears Baldwin, Professor of Rhetoric and English Composition at Columbia University, left the unpublished manuscript which here appears in print. At the request of his family, I undertook to prepare the manuscript for publication and see it through the press. As a devoted student, colleague, and friend I have been happy to do so. Baldwin’s Renaissance Literary Theory and Practice takes its place as the continuation of his previously published studies: Ancient Rhetoric and Poetic (1924) and Medieval Rhetoric and Poetic (1928), both published by the Macmillan Company. It takes up the story where Medieval Rhetoric and Poetic left off in 1400 and carries it on to 1600. The first sentences of his preface to the first study suggest that Baldwin had the present study in mind before 1924. “To interpret ancient rhetoric and poetic afresh from typical theory and practice is the first step toward interpreting those traditions of criticism which were most influential in the Middle Age. Medieval rhetoric and poetic, in turn, prepare for a clearer comprehension of the Renaissance renewal of allegiance to antiquity.” Like the two earlier studies, it is firmly based on the Aristotelian philosophy of composition embodied in the Rhetoric and the Poetic. Baldwin adheres to the sound rhetoric which aims at enhancing the subject and repudiates the sophistic rhetoric which aims at enhancing the speaker. Rhetoric and poetic are different in aim and different in their modes of composition. Consequently he considers poetic deviated when it becomes confused with rhetoric and perverted when controlled by sophistic. Had he lived, Baldwin would have written more than here appears. He had planned a chapter on Renaissance education which would have demonstrated more fully the channels through which poetical theory reached poetical practice. In the chapter “Sixteenth Century Poetics” he had planned sections on Castelvetro and Sibillet which were never written. Other writers on literary theory he deliberately omitted as less typical, less significant, or less influential than the writers he discusses. His method was to go directly to the original sources, both for theory and for practice, to make his own translations, and to ignore secondary sources, which he rarely cites.

Literary scholars often avoid the category of the aesthetic in discussions of ethics, believing that purely aesthetic judgments can vitiate analyses of a literary work’s sociopolitical heft and meaning. In Practicing Literary Theory in the Middle Ages, Eleanor Johnson reveals that aesthetics—the formal aspects of literary language that make it sense-perceptible—are indeed inextricable from ethics in the writing of medieval literature. Johnson brings a keen formalist eye to bear on the prosimetric form: the mixing of prose with lyrical poetry. This form descends from the writings of the sixth-century Christian philosopher Boethius—specifically his famous prison text, Consolation of Philosophy—to the late medieval English tradition. Johnson argues that Boethius’s text had a broad influence not simply on the thematic and philosophical content of subsequent literary writing, but also on the specific aesthetic construction of several vernacular traditions. She demonstrates the underlying prosimetric structures in a variety of Middle English texts—including Chaucer’s Troilus and Criseyde and portions of the Canterbury Tales, Thomas Usk’s Testament of Love, John Gower’s Confessio amantis, and Thomas Hoccleve’s autobiographical poetry—and asks how particular formal choices work, how they resonate with medieval literary-theoretical ideas, and how particular poems and prose works mediate the tricky business of modeling ethical transformation for a readership.

A gathering of 50 key articles from the newsletter of the English Composition Board of The University of Michigan.