Complements the editors' earlier study, The rhetorical career of César Chávez.

¡Viva la causa! ¡Viva César Chávez! Up and down the San Joaquin Valley of California, and across the country, people chanted these words. Cesar Chavez, a migrant worker himself, was helping Mexican Americans work together for better wages, for better working conditions, for better lives. No one thought they could win against the rich and powerful growers. But Cesar was out to prove them wrong -- and that he did.

Learn more about Cesar Chavez, the famous Latino American civil rights activist. When he was young, Cesar and his Mexican American family toiled in the fields as migrant farm workers. He knew all too well the hardships farm workers faced. His public-relations approach to unionism and aggressive but nonviolent tactics made the farm workers' struggle a moral cause with nationwide support. Along with Dolores Huerta, he cofounded the National Farmworkers Association. His dedication to his work earned him numerous friends and supporters, including Robert Kennedy and Jesse Jackson.

The true story of a shy boy who grew up to be one of America's greatest civilrights leaders is told in this picture book biography. Full color.

Cesar Chavez was one of the most influential labor leaders of the twentieth century. His story, from migrant field worker to champion of the voiceless, is a fascinating one that resonates today. Readers will be able to learn about the man Robert F. Kennedy called one of the “heroic figures of our time” through this account which interweaves Chavez’s own words throughout the biographical text. Historic photographs bring the man to life, while sidebars and fact boxes offer more background information on his important work.

From the Jaws of Victory:The Triumph and Tragedy of Cesar Chavez and the Farm Worker Movement is the most comprehensive history ever written on the meteoric rise and precipitous decline of the United Farm Workers, the most successful farm labor union in United States history. Based on little-known sources and one-of-a-kind oral histories with many veterans of the farm worker movement, this book revises much of what we know about the UFW. Matt Garcia’s gripping account of the expansion of the union’s grape boycott reveals how the boycott, which UFW leader Cesar Chavez initially resisted, became the defining feature of the movement and drove the growers to sign labor contracts in 1970. Garcia vividly relates how, as the union expanded and the boycott spread across the United States, Canada, and Europe, Chavez found it more difficult to organize workers and fend off rival unions. Ultimately, the union was a victim of its own success and Chavez’s growing instability. From the Jaws of Victory delves deeply into Chavez’s attitudes and beliefs, and how they changed over time. Garcia also presents in-depth studies of other leaders in the UFW, including Gilbert Padilla, Marshall Ganz, Dolores Huerta, and Jerry Cohen. He introduces figures such as the co-coordinator of the boycott, Jerry Brown; the undisputed leader of the international boycott, Elaine Elinson; and Harry Kubo, the Japanese American farmer who led a successful campaign against the UFW in the mid-1970s.

This full-color picture book illustrates Rudolfo Anaya's poetic tribute to Cesar Chavez, an American hero.