A nicely structured, lightly acidic addition to the handy Snob’s Dictionary series, decoding the baffling world of winespeak from A to Z. Wine Snob. The very phrase seems redundant, doesn't it? When faced with this snobbiest of snobberies, the civilian wine enthusiast needs the help of savvy translators like David Kamp and David Lynch. Their Wine Snob’s Dictionary delivers witty explication of both old-school oeno-obsessions (What's claret? Who's Michael Broadbent?) and such new-wave terms as "malolactic fermentation" and "fruit bomb." Among the other things Kamp and Lynch demystify: Finish: the Snob code-term for "aftertaste." (Robert Parker includes the stopwatch-measured length of a wine's finish in his ratings.) Meritage: an American wine classification that rhymes with "heritage," and should NEVER be pronounced "meri-TAHJ." Terroir: that elusive quality of vineyard soil that has sommeliers talking of "gunflint," "leather," and "candied fruits" Featuring ripe, luscious, full-bodied illustrations by Snob's Dictionary stalwart Ross MacDonald, The Wine Snob’s Dictionary is as heady and sparkling as a vintage Taittinger, only much less expensive... and much more giggle-inducing. Cheers!

Food Snob n: reference term for the sort of food obsessive for whom the actual joy of eating and cooking is but a side dish to the accumulation of arcane knowledge about these subjects From the author of The United States of Arugula--and coauthor of The Film Snob’s Dictionary and The Rock Snob’s Dictionary--a delectable compendium of food facts, terminology, and famous names that gives ordinary folk the wherewithal to take down the Food Snobs--or join their zealous ranks. Open a menu and there they are, those confusing references to “grass-fed” beef, “farmstead” blue cheese, and “dry-farmed” fruits. It doesn’t help that your dinner companions have moved on to such heady topics as the future of the organic movement, or the seminal culinary contributions of Elizabeth Drew and Fernand Point. David Kamp, who demystified the worlds of rock and film for grateful readers, explains it all and more, in The Food Snobs Dictionary. Both entertaining and authentically informative, The Food Snob’ s Dictionary travels through the alphabet explaining the buzz-terms that fuel the food-obsessed, from “Affinage” to “Zest,” with stops along the way for “Cardoons,” “Fennel Pollen,” and “Sous-Vide,” all served up with a huge and welcome dollop of wit.

Everything you need to know to live properly in the world of wine - from how to properly how a glass to how to toast at a wedding to how to properly evaluate wines in a restaurant. Contains many educational Appendixes on related topics such as how to read wine labels from major wine producing regions around the world, glossary of terms for winemakers, and wine poetry.

From the same brain trust that brought you The Rock Snob*s Dictionary, the hilarious, bestselling guide to insiderist rock arcana, comes The Film Snob*s Dictionary, an informative and subversively funny A-to-Z reference guide to all that is held sacred by Film Snobs, those perverse creatures of the repertory cinema. No longer must you suffer silently as some clerk in a “Tod Browning’s Freaks” T-shirt bombards you with baffling allusions to “wire-fu” pictures, “Todd-AO process,” and “Sam Raimi.” By helping to close the knowledge gap between average moviegoers and incorrigible Snobs, the dictionary lets you in on hidden gems that film geeks have been hoarding (such as Douglas Sirk and Guy Maddin movies) while exposing the trash that Snobs inexplicably laud (e.g., most chop-socky films and Mexican wrestling pictures). Delightfully illustrated and handily organized in alphabetical order for quick reference, The Film Snob*s Dictionary is your fail-safe companion in the video store, the cineplex, or wherever insufferable Film Snobs congregate.

“Entertaining and edifying. . . . [Steinberger] deftly shows how any and all of us can be savvier about wine.”—Bill Ward, Minneapolis Star Tribune Today’s dynamic wine culture calls for a different kind of wine book. The Wine Savant is just that: punchy, polemical, and brimming with insights to educate and entertain beginning wine drinkers and seasoned oenophiles alike. Never has the wine world had so much to offer, and never have smart decisions about value, quality, grape, and season been so difficult to make. In The Wine Savant, Michael Steinberger tramps through the world of contemporary wine—from three-buck Chuck and bucket-list Bordeaux to bottle speculators and biodynamic wineries—to give the inside scoop on the key concerns facing the new generation of wine lovers: • Why is California suddenly cool again? • What’s really the difference between a 95-point wine and a 94-point wine? • Why is Burgundy ascendant and Bordeaux suddenly so passé? • What’s a biodynamic wine, what’s a natural wine, and should you care? • Do food and wine pairings still matter? Featuring expert buying guides—including the New Kings of California and the World’s Great $25-and-Under Bottles—and tips on tough-to-pair cuisines like Indian and Japanese, The Wine Savant is the perfect guide to today’s often-bewildering realm of choice: ferociously opinionated and committed body and soul to enjoying every glass.

Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest. This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.