The Market Street Railway Company thrived in an age when rails ruled San Francisco. Spanning the Roaring Twenties, the Great Depression, and the boom times of World War II, it had a long and legendary lifetime that is deeply ingrained in the city's early identity. Gradually, however, it became challenged by the emergence of the automobile, cheaper motor coaches, and "nickel jitneys"--competing cars on the same routes. The MSRy painted the fronts of its cars white to show up well in San Francisco's misty weather, and for many years people called them "the White Front cars." Franchise competition and city regulations undid MSRy, and its assets were absorbed into MUNI in 1944. However, the name lives on as the nonprofit Market Street Railway organization, dedicated to preserving the history of this company and also to retrofitting early streetcars from across the globe, putting them back in service on Market Street.

San Francisco's F-Line is the fun way to ride transit in one of America's greatest cities. Using multi-colored streetcars, built in the 1940s, 1920s and even earlier, it is a transforming experience that carries the rider back to a more genteel and carefree time, while providing an efficient and pleasant way to get from here to there in a modern era. Its creation has shown the world that public transportation can be exciting, fun, and a source of civic pride. The author, an active participant in the success of the F-Line, has written the book in an upbeat and breezy style, sprinkling anecdotes drawn from his own experiences and those of fellow workers and participants throughout the book. In this way, the book will appeal not only to those who are in, or follow, the transit industry, but also to the average reader, rider, and San Francisco Bay Area resident. Anyone who rides the F-Line will get a much fuller appreciation of this great city. This book has 290 pages with over 500 color and black-and-white photographs.

It may be hard to believe now, but San Francisco was once dominated by railways. Before private cars crowded this hemmed-in city, rail was the only way to get around the challenging terrain, and the rail industry rose to the task with many innovative systems. Some of these were herculean, with massive bores through rocky hills, or elaborate cable and counterweight systems to handle steep inclines. Others were simpler, horse-drawn affairs that took passengers from the downtown and waterfront areas to outlying districts. The distinct flavor of San Francisco's neighborhoods owes much to the early rails, as these cars enabled residents to form their own enclaves and still interact with the commercial heart of the city. Some rail systems presaged today's commuter lifestyle-one even ran all the way down Mission Street to far-off San Mateo. Only a few of the many rail systems that once served this city remain.

Maybelle was a cable car a San Francisco cable car. . . She rang her gong and sang her song from early morn till late at night. . . . By recounting the actual events in San Francisco's effort to keep the city's cable cars running, this classic story illustrates how the voice of the people can be heard in the true spirit of democracy. Virginia Lee Burton's original art for Maybelle the Cable Car was retrieved from the archives of the San Francisco Public Library to re-create this edition with all the vibrant charm of the original, which was published in 1952.

With a landmark around every corner and a picture perfect view atop every hill, San Francisco might be the world's most picturesque city. And yet, the Golden City is so much more than postcard vistas. It's a town alive with history, culture, and a palpable sense of grandeur best captured by a man known as San Francisco's Brassai. Walking the city's foggy streets, the fourth-generation San Franciscan captures the local's view in dramatic black-and-white photos— from fog-drenched mornings in North Beach and cable cars on Market Street to moody night shots of Coit Tower and the twists and turns of Lombard Street. In San Francisco, Portrait of a City 1940–1960, Fred Lyon captures the iconic landscapes and one-of-a-kind personalities that transformed the city by the bay into a legend. Lyon's anecdotes and personal remembrances, including sly portraits of San Francisco characters such as writer Herb Caen, painters Richard Diebenkorn and Jean Varda, and madame and former mayor of Sausalito Sally Stanford add an artist's first-hand view to this portrait of a classic American city.