What drives our social mood? Our actions? Our motivations? Can we look into the make-up of the universe and apply it to who we are and what we do? The answers to these questions are to be found in the new science of socionomics. Socionomics evolved from the Wave Principle, a theory of patterns in financial markets. Now Robert Prechter proposes that this very same principle can be applied to our own social and cultural lives. Prechter shows that dominant aspects of our unconscious mentation are characterized by measurable patterns. Those patterns form the building blocks of humankind's social interaction, and in turn, the Wave Principle.

This book completely turns around the conventional direction of causality between financial markets and social moods and behaviors. Peruse more than 20 years of research into this new model of thought, the science of socionomics.

Why do trends in human society sometimes change so suddenly?The past three years show how quickly cultural shifts can occur, which makes answering the question above all the more urgent. In 1999, we were celebrating our heroes, the stock market had reached unprecedented heights - and many people believed that peace in the Middle East was at hand.Three years later, the economy is weak, corporate executives are being thrown in jail, bloodletting between Israelis and Palestinians is daily ritual, India is testing missiles, North Korea is threatening the U.S. with nuclear destruction, the U.S. is at war with Iraq, European allies are deserting the U.S., a senator is calling for the resignation of the chairman of the Federal Reserve, and Americans are stocking supplies for terrorist attacks.What changed? And why?Is it possible that all of these events flow from the same cause? Best-selling author Robert Prechter?s new two-book set, Socionomics: The Science of History and Social Prediction, proposes a startlingly fresh answer. In Socionomics: The Science of History and Social Prediction, Robert Prechter spells a historical correlation between patterned shifts in social mood and their most sensitive register, the stock market. He also presents engaging studies correlating social mood trends to music, sports, corporate culture, peace, war and macroeconomic trends.The new science of socionomics takes hundreds of popular notions about mass psychology, culture and the stock market and stands them on their heads. Socionomics: The Science of History and Social Prediction includes a 2nd edition of the book that started it all, The Wave Principle of Human Social Behavior and the New Science of Socionomics as well as his new title, Pioneering Studies in Socionomics, an accessible collection of the essays that founded a new basis for social science. Together, these books can transform your understanding of how our society works. It will change the way you read the newspaper. It will even show you how to predict news trends months in advance. Learn for yourself the science of social prediction. Order Prechter?s two-book set today.

Socionomics: How Social Mood Shapes Society explores the main principles and applications of socionomic theory as elaborated by Robert Prechter. Socionomic theory posits that an omnipresent social mood, shifting constantly in a wave form through all aspects of society, is responsible for the aggregate tenor and character of all social, economic and cultural trends, from fluctuations in the stock market to the popularity of particular genres of music at a given time. The social mood as an endogenous and collective force has its roots in the herding instinct often identified amongst crowds. Individuals typically make rational decisions when acting alone, and in the context of certainty, but in groups and in context of uncertainty, mood-based mimetic behavior can affect all the participants. As social mood often goes unnoticed, people tend to give their collective feelings labels to rationalize them, thus constituting ‘public opinion’. Therefore, whilst ‘public opinion’ as presented in the media is usually seen as rational, it is in fact based on the social mood context that often determines how people think, feel and behave. As the internet and social media have become ubiquitous in our daily lives, these rationalizations are spreading faster and faster than ever before and creating a pseudo-reality which can corrupt the collective perception of what is real and what is not. This stimulating and thought-provoking book will be of great interest to academics, practitioners and policymakers with an interest in the humanities and social sciences, particularly sociology and economics.

The Socionomic Theory of Finance is a 13-year-long effort by Robert Prechter. It includes supporting chapters from twelve other scholars, writers, researchers and analysts. In contrast to the dismal science of economics, Prechter's theory is original, exciting and intellectually fulfilling. Every chapter rebuts conventions and offers ground-breaking insights in presenting a cohesive model with real-world application. The book draws a crucial distinction between finance and economics and ties both fields to human social behavior. Top reviewers from multiple disciplines have offered acclaim. Professor Terry Burnham calls it "the best book ever written on financial markets." In time, STF will transform the thinking of every individual in the world of finance. Read it and be among the first.