What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.

The long-awaited second novel in Todd Robinson's Anthony Award-nominated Boo and Junior series The long-awaited second novel in Todd Robinson's Anthony Award-nominated Boo and Junior series The long-awaited second novel in Todd Robinson’s Anthony Award-nominated Boo and Junior series When a waitress at The Cellar asks Boo and Junior to scare her roommate Dana’s harassing ex-boyfriend, Byron, Boo’s white knight impulses kick in and they perform the job with gusto, leaving Byron bloodied but very much alive. So when Byron is found dead, they’re shocked. They’re even more shocked when they learn that nothing is what they originally thought, and they’re being held accountable in the man's death. With Junior called in for questioning, Boo is determined to clear their names by finding Byron’s true killer. It’s a quest in which Boo will have to face down crooked cops, crazed guard dogs, a rival security crew, the Irish mob and—worst of all—his own ingrained prejudices. Action-packed, outrageously funny, and brutally honest, Rough Trade brings back crime fiction’s favorite bouncers and takes them well out of their comfort zone in a novel that’s whip-smart, hilarious, gritty and above all human, proving that Todd Robinson is one of the most important voices in crime fiction.

First published in 1975, A Constant Burden was a truly ground-breaking text in the field of medical sociology and has since become an undisputed classic. Over thirty years later this revised edition gives new life to this important work. It contains the same seminal study of families with a disabled child, based on an analysis of interviews with parents about the effects of their child's disability on their family life. Whereas much of the contemporary research assumed that the presence of such a child must constitute a problem, and attempted to read parents' responses as indicators of the family's psychological and social adjustment to this 'reality', Voysey Paun's analysis takes a radically different stance. She shows that what parents say should rather be understood as socially constructed accounts of 'normal parenting' which induce others to identify them as properly fulfilling their responsibilities as good parents. Voysey Paun's approach to the analysis and interpretation of interview responses has become a much more central theme for sociological research, instrumental in changing theories about the nature of disability and the family as expressed by sociologists, social workers and other agencies. The revised edition contains a new introduction which puts the study in its intellectual context. It will be essential reading in the sociology of health and illness, and will also be of interest to social workers and other professionals concerned with disability and family life.

From the bestselling author of The Book Thief Before The Book Thief, Markus Zusak wrote a trilogy of novels about the Wolfe Brothers: The Underdog, Fighting Rueben Wolfe, and Getting the Girl. Cameron and Ruben Wolfe are champions at getting into fights, coming up with half-baked schemes, and generally disappointing girls, their parents, and their much more motivated older siblings. They're intensely loyal to each other, brothers at their best and at their very worst. But when Cameron falls head over heels for Ruben's girlfriend, the strength of their bond is tested to its breaking point.We're proud to present these novels together for the first time, and to be introducing American readers to The Underdog, never before published in the United States. Fans of The Book Thief won't want to miss reading the novels that launched Markus Zusak's stellar career.

“The Underdogs will have young readers HOWLING with laughter, SNIFFING for clues, and BARKING with delight.” —Andrew McDonald and Ben Wood, creators of the Real Pigeons series Perfect for fans of comical animal do-gooders like The Bad Guys, The InvestiGators, and The Chicken Squad, this hilarious chapter book series follows a group of bumbling dog detectives and their newest recruit—a cat! In this first case, the Underdogs are hot on the tail of a cat burglar. Crime is on the rise in Dogtown, and it’s all thanks to a mysterious cat burglar! They’ve stolen everything from handbags to ham sandwiches, and nobody has been able to catch them. Now The Underdog Detective Agency is on the case . . . but as their name might suggest, they aren’t exactly the best sleuths in town. Barkley and the other dogs at the agency have been in a bit of a slump, but this latest case could turn it all around. So to catch this menacing cat burglar, they may have to do the unthinkable and hire their first-ever cat detective. Enter Fang, a street-smart, one-eyed feline and the newest member of the team. Being a cat in a dog’s world isn’t easy, but Fang is determined to prove she’s got what it takes. Will Fang and Barkley be able to work together to solve the case and help make Underdogs the top dogs once again? You’ll have to read to find out in this paws-itively hilarious mystery!

Few morose thoughts permeate the brain when Yosemite Sam calls Bugs Bunny a “long-eared galut” or a frustrated Homer Simpson blurts out his famous catch-word, “D’oh!” A Celebration of Animation explores the best-of-the-best cartoon characters from the 1920s to the 21st century. Casting a wide net, it includes characters both serious and humorous, and ranging from silly to malevolent. But all the greats gracing this book are sure to trigger nostalgic memories of carefree Saturday mornings or after-school hours with family and friends in front of the TV set.