The Villager is essential reading for brand owners wishing to conquer new markets. When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi's view, the African consumer begins his life's journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands. In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

Dave dreams of going on an epic adventure. The only trouble is, he's a villager... and villagers aren't supposed to go on adventures But when Dave discovers a mysterious secret under his village, he ends up embarking on a dangerous quest, with some very unlikely friends.Disclaimer: This book is a work of fanfiction; it is not an official Minecraft book. It is not endorsed, authorized, licensed, sponsored, or supported by Mojang AB, Microsoft Corp. or any other entity owning or controlling rights to the Minecraft name, trademarks or copyrights. Minecraft (R)/TM & (c) 2009-2019 Mojang / Notch / Microsoft

Herobrine closes in! Dave and his friends continue their quest to reach the End and slay the Ender Dragon, but the evil Herobrine is tracking them down. Five more exciting and funny adventures in the world of Minecraft that are sure to get any Minecraft fan reading. This bundle contains The Legend of Dave the Villager books 6-10. Note: Pictures in the paperback version are black and white. Disclaimer: This book is a work of fanfiction; it is not an official Minecraft book. It is not endorsed, authorized, licensed, sponsored, or supported by Mojang AB, Microsoft Corp. or any other entity owning or controlling rights to the Minecraft name, trademarks or copyrights. Minecraft ®/TM & © 2009-2021 Mojang / Microsoft

'A marvellously inventive and imaginative fiction. A tremendous novel' William Boyd 'A relatable and compelling read ... Anyone would love it' Dorian Cope 'Funny, thought-provoking and astoundingly clever ... What will I be able to read after Villager? I'll just read it again, I guess. And again. Just cancel all other books' Adele Nozedar, author of The Hedgerow Handbook 'One chapter unfolds as dialogue with a search engine; others are narrated by the moor itself. A rich potpourri that keeps us busy enough not to worry about what it adds up to’ Anthony Cummins, Mail on Sunday There’s so much to know. It will never end, I suspect, even when it does. So much in all these lives, so many stories, even in this small place. Villages are full of tales: some are forgotten while others become a part of local folklore. But the fortunes of one West Country village are watched over and irreversibly etched into its history as an omniscient, somewhat crabby, presence keeps track of village life. In the late sixties a Californian musician blows through Underhill where he writes a set of haunting folk songs that will earn him a group of obsessive fans and a cult following. Two decades later, a couple of teenagers disturb a body on the local golf course. In 2019, a pair of lodgers discover a one-eyed rag doll hidden in the walls of their crumbling and neglected home. Connections are forged and broken across generations, but only the landscape itself can link them together. A landscape threatened by property development and superfast train corridors and speckled by the pylons whose feet have been buried across the moor. Tom Cox’s masterful debut novel synthesises his passion for music, nature and folklore into a psychedelic and enthralling exploration of village life and the countryside that sustains it.

Five Minecraft novels with pictures! Does your child prefer to play video games than read? Then they need to discover the Dave the Villager series! These books are perfect for reluctant readers. Join Dave and his friends as they embark on an epic quest, full of action, adventure and jokes! Quotes from parents: "My 9-year-old really loves these books. He loves playing Minecraft and these books have characters you can relate to, lots of adventure, and a good reading level for my book lover." "An absolutely wonderful book. We both enjoyed this story at bedtime. Can't wait to start the second book tomorrow night!" This bundle contains The Legend of Dave the Villager books 1-5. Get it now! Note: Pictures in the paperback version are black and white.

Jazz fans get the inside story of New York's legendary club. At age 83 Lorraine Gordon is a jazz icon who has lived more than a few lives: downtown bohemian uptown grande dame music business pioneer wife lover mother and finally at a point when m