People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts. With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.

The Asia-Paci?c region has emerged in recent years as one of the fastest g- wing regions in the world in the use of Web technologies as well as in making signi?cant contributions to WWW research and development. Since the ?rst Asia-Paci?c Web conference in 1998, APWeb has continued to provide a forum for researchers, professionals, and industrial practitioners from around the world to share their rapidly evolving knowledge and to report new advances in WWW technologies and applications. APWeb 2004 received an overwhelming 386 full-paper submissions, including 375 research papers and 11 industrial papers from 20 countries and regions: A- tralia,Canada,China,France,Germany,Greece,HongKong,India,Iran,Japan, Korea, Norway, Singapore, Spain, Switzerland, Taiwan, Turkey, UK, USA, and Vietnam. Each submission was carefully reviewed by three members of the p- gram committee. Among the 386 submitted papers, 60 regular papers, 24 short papers, 15 poster papers, and 3 industrial papers were selected to be included in the proceedings. The selected papers cover a wide range of topics including Web services, Web intelligence, Web personalization, Web query processing, Web - ching, Web mining, text mining, data mining and knowledge discovery, XML database and query processing, work?ow management, E-commerce, data - rehousing, P2P systems and applications, Grid computing, and networking. The paper entitled “Towards Adaptive Probabilistic Search in Unstructured P2P - stems”, co-authored by Linhao Xu, Chenyun Dai, Wenyuan Cai, Shuigeng Zhou, and Aoying Zhou, was awarded the best APWeb 2004 student paper.

Explore fundamentals, strategies, and emerging techniques in the field of human-computer interaction to enhance how users and computers interact Key FeaturesExplore various HCI techniques and methodologies to enhance the user experienceDelve into user behavior analytics to solve common and not-so-common challenges faced while designing user interfacesLearn essential principles, techniques and explore the future of HCIBook Description Human-Computer Interaction (HCI) is a field of study that researches, designs, and develops software solutions that solve human problems. This book will help you understand various aspects of the software development phase, from planning and data gathering through to the design and development of software solutions. The book guides you through implementing methodologies that will help you build robust software. You will perform data gathering, evaluate user data, and execute data analysis and interpretation techniques. You’ll also understand why human-centered methodologies are successful in software development, and learn how to build effective software solutions through practical research processes. The book will even show you how to translate your human understanding into software solutions through validation methods and rapid prototyping leading to usability testing. Later, you will understand how to use effective storytelling to convey the key aspects of your software to users. Throughout the book, you will learn the key concepts with the help of historical figures, best practices, and references to common challenges faced in the software industry. By the end of this book, you will be well-versed with HCI strategies and methodologies to design effective user interfaces. What you will learnBecome well-versed with HCI and UX conceptsEvaluate prototypes to understand data gathering, analysis, and interpretation techniquesExecute qualitative and quantitative methods for establishing humans as a feedback loop in the software design processCreate human-centered solutions and validate these solutions with the help of quantitative testing methodsMove ideas from the research and definition phase into the software solution phaseImprove your systems by becoming well-versed with the essential design concepts for creating user interfacesWho this book is for This book is for software engineers, UX designers, entrepreneurs, or anyone who is just getting started with user interface design and looking to gain a solid understanding of human-computer interaction and UX design. No prior HCI knowledge is required to get started.

Design of complex artifacts and systems requires the cooperation of multidisciplinary design teams using multiple sophisticated commercial and non-commercial engine- ing tools such as CAD tools, modeling, simulation and optimization software, en- neering databases, and knowledge-based systems. Individuals or individual groups of multidisciplinary design teams usually work in parallel and independently with various engineering tools, which are located on different sites, often for quite a long period of time. At any moment, individual members may be working on different versions of a design or viewing the design from various perspectives, at different levels of details. In order to meet these requirements, it is necessary to have efficient comput- supported collaborative design systems. These systems should not only automate in- vidual tasks, in the manner of traditional computer-aided engineering tools, but also enable individual members to share information, collaborate, and coordinate their activities within the context of a design project. Based on close international collaboration between the University of Technology of Compiègne in France and the Institute of Computing Technology of the Chinese Ac- emy of Sciences in the early 1990s, a series of international workshops on CSCW in Design started in 1996. In order to facilitate the organization of these workshops, an International Working Group on CSCW in Design (CSCWD) was established and an International Steering Committee was formed in 1998. The series was converted to int- national conferences in 2000 building on the success of the four previous workshops.

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. - Presents the definitive collection of hard won lessons from user research professionals around the world - Includes real-world examples of global user research challenges and provides approaches to these issues - Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners