In his five-plus years as president of the United States, Lyndon Johnson witnessed dramatic power struggles within and between the Soviet Union, the People's Republic of China, and the United States of America. New Soviet leaders were determined to build Soviet power and extend Soviet influence. Mao's revolutionary ideology so dominated China that there were few levers to move Sino-American relations ahead. Johnson wanted to ease Cold War tensions by reaching a range of agreements with the Soviet Union on nuclear weapons and establishing relations with the People's Republic of China in order to end its isolation in the world community. However, multiple events frustrated Johnson's good intentions. The Soviet leadership that overthrew Nikita Khrushchev was committed to expanding its military might before negotiating with Washington; it also began focusing more and more on the worsening Sino-Soviet split. Mao Zedong entered into the Great Proletarian Cultural Revolution, and China seemed to devour itself. Meanwhile, the Vietnam War made negotiations among all three great powers more difficult, limiting room to maneuver. But Johnson persevered, and by 1968 the apparent American retreat symbolized by the North Korean seizure of the USS Pueblo and the Communist Tet Offensive in Vietnam, along with the Soviet invasion of Czechoslovakia, seemed to change the construct between the great powers. Beijing, emerging from the worst of the Cultural Revolution, increasingly feared Soviet intentions, and Moscow wanted to prevent a Sino-American rapprochement. Although Johnson did not achieve his lofty goals, he created the pre-conditions that Richard Nixon later harvested for the dZtente with Moscow and rapprochement with Beijing. Johnson's best intentions fell prey to triangles, symbols, and constraints.

The remarkable essays in this volume were written for the expressed purpose of helping both the newcomer to spiritual thinking as well as the skilled practitioner to see the everyday objects - from the wind and ships to deserts and lakes - and subjects - from dogs and ravens to dolphins and whales - surrounding us as concrete embodiments and living symbols of the fundamental spiritual Essence from which everything has evolved. These universal symbols are not just accidental mental constructs but are living realities that not only point to spiritual dimensions far beyond themselves but profoundly embody those spiritual realities. Learning to see the world around us afresh in the light of its spiritual dimension reorients us to taking up again the age-old task of treading the Path and aids us in activating our higher spiritual capacities which, when awakened, shed the pristine light of universal Theosophy on the path of spiritual self-regeneration in the service of humanity. The 28 wide-ranging articles in this volume span a wide spectrum of human thought: from the Tetraktys to the Cross, from the Altar to the Mirror, from the Pentagram to the Dodecahedron, from the Dog to the Dwarf, from the Heart to the Fool; indeed, from Shamballa to Paradise. These essays reveal the fundamental religious, philosophical, and scientific aspects to the most mundane and most refined realities of our common, everyday world. Both the serious reflection upon and casual reading of these essays is a joyous expedition through the all-too-common truncated perceptions we have of our world to a higher level of awareness of the myriad ways in which the life of the universal Spirit is made manifest.

For self-service data preparation, Tableau Prep is relatively easy to use—as long as you know how to clean and organize your datasets. Carl Allchin, from The Information Lab in London, gets you up to speed on Tableau Prep through a series of practical lessons that include methods for preparing, cleaning, automating, organizing, and outputting your datasets. Based on Allchin’s popular blog, Preppin’ Data, this practical guide takes you step-by-step through Tableau Prep’s fundamentals. Self-service data preparation reduces the time it takes to complete data projects and improves the quality of your analyses. Discover how Tableau Prep helps you access your data and turn it into valuable information. Know what to look for when you prepare data Learn which Tableau Prep functions to use when working with data fields Analyze the shape and profile of your dataset Output data for analysis and learn how Tableau Prep automates your workflow Learn how to clean your dataset using Tableau Prep functions Explore ways to use Tableau Prep techniques in real-world scenarios Make your data available to others by managing and documenting the output

The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!

Fazio examines the significance of the US-Australian Korean engagement, 1947–53, in the evolution of the relationship between the two nations in the formative years of the Cold War. In the aftermath of World War Two, divergent American and Australian strategic and security interests converged and then aligned on the Korean peninsula. Fazio argues that the interactions between key US and Australian officials throughout their Korean engagement were crucial to shaping the nature of the evolving relationship and the making of the alliance between the two nations. The diplomacy of Percy Spender, John Foster Dulles, and James Plimsoll was particularly crucial. He demonstrates that the American evaluation of the geo-strategic significance of Korea was a significant factor in the making of the ANZUS alliance and events in Korea remained central to the evolving US-Australian relationship. Their Korean engagement showed the US and Australia had similar and overlapping, rather than identical interests, and that their relationship was much more nuanced and problematic than commonly perceived. Fazio challenges the Australian mythology on the origins of the ANZUS Treaty and presents a cautionary insight into the limits of Australia’s capacity to influence US policy to benefit its interests. An insightful read for diplomatic historians, providing greater depth to understanding the broader historical context of the trajectory of the US-Australian relationship and alliance since the beginning of the Cold War.