From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business

The author offers both traditional and online business owners an array of powerful online advertising and marketing techniques, along with how to use the Internet to enhance public relations.

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get: Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone A rundown of the best businesses to start online, and advice for choosing the right one Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!

Online Marketing Genius: Your Unofficial Guide to Building a Business with Social Media and Serving the Multitude will help educate you on how to use social media to create a sustainable income stream, build a following, and even scale your business. You will discover a revolutionary technique through an online marketing system that will provide clarity, excitement, and the ability to achieve success. From figuring out exactly what your clients want, to being able to relate to them on a personal level, and establishing trust, you'll see how influencers have been able to grow huge followings and how you can duplicate their success. Everythig you've ever wondered about social media is in this book!