When we discuss accelerating top line growth and maximizing profitability, we often consider hiring more people, cutting expenses, or raising prices. What we should be doing is looking at different ways to effectively utilize what we already have. Rather than hiring new people, we need to improve the performance of our current employees. As an alternative to cutting costs, we need better invest the money we already spend. Instead of raising prices, identify ideal customers to market and sell to. This book will discuss strategies on how to do all of these things and more. The author provides 25 ways to accelerate revenue growth and increase profitability immediately, without making any new financial investments. That is the Unified Theory of Profitability. It means looking at the organization and finding ways to better leverage what already exists and focusing on the activities or changes that will provide optimal results. Readers will become experts on executing on these strategies. It can be done! Find the solutions that work, commit to implementing them and results will flourish.

A timeless classic of economic theory that remains fascinating and pertinent today, this is Frank Knight's famous explanation of why perfect competition cannot eliminate profits, the important differences between "risk" and "uncertainty," and the vital role of the entrepreneur in profitmaking. Based on Knight's PhD dissertation, this 1921 work, balancing theory with fact to come to stunning insights, is a distinct pleasure to read. FRANK H. KNIGHT (1885-1972) is considered by some the greatest American scholar of economics of the 20th century. An economics professor at the University of Chicago from 1927 until 1955, he was one of the founders of the Chicago school of economics, which influenced Milton Friedman and George Stigler.

Maximizing Profitability: The Theory of Constraints Approach to Maximizing Profits? is workbook with audio CD. If you have read Throughput Accounting or any of the other books on the subject, but still aren't quite sure what to do next, then this is for you. This workbook and audio CD will walk you through how to start using throughput accounting immediately so that you can maximize your profits NOW! In 3 hours you have all the basics needed to get started! In this audio CD training guide, Dr. Lisa discusses how to focus your existing resources to maximize profitability. She discusses: ? How to increase profitability with no corresponding increase in expenses or capital investment? How to make management decisions that are aligned with profitability goalsThe value includes:? Improved understanding of what drives your profitability ? Improved understanding of how to make product/service mix decisions to maximize profitability? Improved understanding of how to make investment decisions to maximize profitability? And, understanding of how to make many other day-to-day business decisions to maximize profitability? 4 metrics and 3 decision rules that can be immediately put to useIncluded: 1 Audio CD, 1 Workbook, 1 Quick Reference Sheet