Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up – get to know your industry Don’t Be Defeated – how to overcome set backs in business Grab Opportunities – respond to the market Know Your Market – and consistently produce the product they want Think Differently – take your product and spin it in different formats Get Your Name on the Credits – and reap the rewards Don’t Look Back – learn from missed opportunities but keep moving forwards Say it How It Is – straight talking saves time in business Build a Personal Brand – and be respected for what you do well if nothing else Use Your Contacts – there is no shame to pulling strings in business

Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career: Don't push or shove Start a revolution Know your customer Stay true to your values Learn from your mistakes Drive a hard bargain Invest in the right people Lead from the front Win as a team Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

A fascinating survey of popular culture in Europe, from Celtic punk and British TV shows to Spanish fashion and Italian sports. From One Direction and Adele to Penelope Cruz and Alexander Skarsgard, many Europeans are becoming household names in the United States. This ready-reference guide covers international pop culture spanning music, literature, movies, television and radio, the Internet, sports, video games, and fashion, from the mid-20th century through the present day. The organization of the book—with entries arranged alphabetically within thematic chapters—allows readers to quickly find the topic they are seeking. Additionally, indexing allows for cross-cultural comparisons to be made between pop culture in Europe to that of the United States. An extensive chronology and lengthy introduction provide important contextual information, such as the United States' influence on movies, music, and the Internet; the effect of censorship on Internet and social media use; and the history of pop culture over the years. Topics feature key musicians, songs, books, actors and actresses, movies and television shows, popular websites, top athletes, games, clothing fads and designers, and much more.

Fully updated to include the review materials and practice you need for the new Situational Judgment Test The expert advice, instruction, review and practice students need to score high on the UKCAT. If you’re planning on applying to medical or dental school, the new edition of UKAT For Dummies provides a proven formula for success. It’s packed with practice questions, in-depth answers, and strategies and tips for scoring well on each of the test sections, including the Situational Judgment Test and the new question types introduced for the Verbal Reasoning and Abstract Reasoning test sections.

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it has recently become more widely used and understood throughout the world. The volume introduces core concepts and delves more deeply into current trends in gastronomy, the forces which shape them and their implications for tourism. The book is multidisciplinary and will appeal to researchers in the fields of gastronomy, hospitality, tourism and media studies.