Freelance pedagogical businesses face these challenges daily: * How can I gain visibility on the global teaching market to attract a steady stream of new students? * How do I secure an adequate income from my work as a freelance teacher? * How do I avoid capitulating to the three-year death cycle and lose my freelance teaching career? What you don't need are theoretical discussions about niches and specialising. These require you to locate your 'ideal client profile' or requires you to find 'the sweet spot' between what you love (your passion) and the price people are prepared to pay. These approaches are too vague for busy freelancers. What you need instead, is a practical hands-on system that works. The Ultimate Guide to Teaching Niches lays out a precise system showing what all freelance teachers, trainers, and coaches need to do to define a teaching niche that helps them to confidently stand out in a crowded teaching marketplace. * It clarifies what information is essential, how it attracts new students, and how it enables freelancers to monetise their teaching experience. * It provides you with the skill to write up the text for your teaching niche that will catch the interest of new students searching for private instructors.

METHODS FOR COLLECTING TESTIMONIALS from clients and students Discover the secrets to securing the best testimonials from your clients and students to build a strong portfolio of testimonials and win a steady stream of new customers for your teaching business. New customers don't want you to tell them how good you are. They want incontestable evidence from past students about their learning experience and achievements in your courses (with you as their teacher/instructor). A teaching service needs written references from satisfied customers. They create a powerful third-party proof of your expertise and professionalism and can be used for student acquisition, marketing and selling your services as a teaching freelancer. 1. How and when to ask for testimonials 2. Strategies to prepare your referrers for the types of testimonials you need to create a powerful proof of your teaching expertise and professionalism. 3. Tips on how to ask for different methods of testimonials beyond purely written statements Benefits of reading this book: Use this book's easy-to-use ideas to provide evidence for future customers and students of third-party proof of your teaching expertise and professionalism. Learn how to build a strong portfolio of testimonials to grow your freelance teaching business successfully.

Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? In this book, Janine Bray-Mueller has encapsulated some key lessons on pricing, learned during her career as a freelancer. In a competitive market, pricing is problematic, particularly in uncertain economic times. Establishing a sustainable business relies on charging enough to pay not just for immediate living expenses, but also to update and extend your teaching skills, and cover costs such as holidays, sickness and pension provision. Understanding why many teachers are trapped in a position of underearning is the first step to escape. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors’ prices is important, but the ‘going rate’ is not necessarily an appropriate rate to charge. Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products). This concept will enable you to build up a sustainable teaching business. Various pricing strategies are described with advice on how to select those which are appropriate for different types of products, services and customers. Specialisation is a key strand in establishing a sustainable level of pricing. You may be under constant pressure to discount prices, but Janine makes clear the dangers in doing so. She also deals with when and how to increase prices to avoid a return to underearning. Value-based pricing is an approach which Janine has applied very successfully to freelance teaching, and this is explained fully with valuable practical advice on how it can give you a more flexible approach to pricing. Pricing Matters is full of careful explanations of key business concepts and practical advice on applying them in the context of freelance work. Step by step instructions are given on how to identify both your personal and business costs. With the aid of this book, you can calculate your available teaching time, so that you can establish your resentment number and price range. The worksheets and checklists included will help you to clarify your strategy and position yourself in the market. Janine presents effective ways to manage pricing in an entertaining way and makes them both meaningful and memorable for the freelance teacher. Her book contains all you need to know to overcome your demons, price your teaching services effectively and establish a financially sound career which is sustainable in the long-term.

What happens to your teaching business when students don't pay or don't pay on time? There aren't any rules unless you put them into place yourself. Set the rules at the first meeting because a freelance teacher's income is jeopardised when they are not paid on time, and their bills cannot be paid. And that is why you should always set payment rules from the outset. A regular income - a steady cash flow - keeps your teaching business alive. Remember, 80 per cent of businesses fail because they run out of money. Make sure you have a teaching service contract detailing your payment policies: when students are expected to pay and what happens when payment is late when customers sit before you. Teaching service contracts secure a legally sound footing for freelancers when making payment claims. It is their only legal and binding proof a teaching payment agreement exists between them and their students. In fact, should their relationship with one of their student turn sour, and they need a lawyer, the first thing they will be asked is: Do you have a contract? Contracts are simple reality checks to decide whether freelancers can work with a customer. If both sides respect the contract, they can work together. A lawyer is the best person to guarantee a contract is made correctly. On the other hand, they are expensive. For most teaching freelancers, a lawyer is a luxury they cannot afford - so a self-made contract must suffice. A self-made teaching service contract is better than none. If you have never prepared a business contract before, you may be quite daunted by the prospect of creating one. For example: § What details must be written into contracts? § What elements are usually forgotten in agreements (absenteeism, etc.)? § Situations when a lawyer must check the wording in contracts For this purpose, freelancers can use a teaching service agreement example as a basis for creating their own contracts. The contract example presented is for educational

The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

A reliable mortgage broker is in constant demand and never short on business in any economic condition. According to the U.S. Department of Labor, the average income of mortgage brokers is $43,210. The mortgage brokering business is one of the fastest growing occupations in America today, yet the financial success rate for these new brokers is dismal. It is estimated that less than 30 percent of new mortgage brokers ever become financially successful. Virtually all mortgage brokers are paid strictly on commission, so there is little motivation for the company to help you succeed. You need the proper training to be prepared. This new book will provide you with a road map to financial success. You will learn how NOT to make the big mistakes most new brokers make, how to put a loan package together, how to find borrowers, how and what to charge, how to guarantee your fee, how to make buyers and sellers happy, and how to quickly and easily locate the best deals for your customers. Additionally, this book provides you with information on licensing and exam fees, the expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, software programs that make running your business effortless, the private mortgage segment, the commercial market, secrets to using the Internet, realtors, online tools and ideas, mortgage technology tips, Internet leads, building partnerships, and much more. We also spent thousands of hours interviewing, e-mailing, and communicating with hundreds of todays most successful mortgage brokers. This book is a compilation of their secrets and proven, successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to earn a high, consistent income as a broker, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

"... In this book, you will learn everything you need to know to unlock the potential of the Wiki format. The top secrets, techniques, and strategies used by Wiki operators every day are showcased here in a way that makes it possible for the ordinary person to pick up a Web site and start writing right away, sharing or gathering knowledge for the entire world to read. You will learn in this book exactly why the wiki concept has been so successful but also how wikis do things wrong and how they can be done correctly. The fundamental basics of writing a wiki, including how to format your posts, what to write about, the correct means of writing impartial entries, and how to reference outside sources will be covered in full. You will learn how to edit an existing wiki entry and how to start using your wiki for other purposes. Learn the top 20 strategies for wiki marketing as well as the importance of volume in your wiki and why having a great deal of posts to index in search engines is nearly as important as the writing being high quality... For anyone who has ever spent ten minutes on Wikipedia wondering how they could start building their very own information compendium, this book is for you a complete guide to everything wiki."--Publisher description.