The Ultimate Marketing Plan
Title | The Ultimate Marketing Plan PDF eBook |
Author | Dan S. Kennedy |
Publisher | |
Pages | 0 |
Release | 1992 |
Genre | |
ISBN | 9789971981983 |
The Ultimate Marketing Plan
Title | The Ultimate Marketing Plan PDF eBook |
Author | Dan S. Kennedy |
Publisher | Simon and Schuster |
Pages | 240 |
Release | 2011-05-18 |
Genre | Business & Economics |
ISBN | 1440511845 |
Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
The Marketing Plan
Title | The Marketing Plan PDF eBook |
Author | William M. Luther |
Publisher | AMACOM Div American Mgmt Assn |
Pages | 340 |
Release | 2001 |
Genre | Business & Economics |
ISBN | 9780814426159 |
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
The Ultimate Small Business Marketing Book
Title | The Ultimate Small Business Marketing Book PDF eBook |
Author | Dee Blick |
Publisher | FilamentPublishing Ltd |
Pages | 383 |
Release | 2011 |
Genre | Business & Economics |
ISBN | 1905493770 |
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
The Ultimate Marketing Engine
Title | The Ultimate Marketing Engine PDF eBook |
Author | John Jantsch |
Publisher | HarperCollins Leadership |
Pages | 224 |
Release | 2021-09-21 |
Genre | Business & Economics |
ISBN | 1400224780 |
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
The Ultimate Marketing Plan
Title | The Ultimate Marketing Plan PDF eBook |
Author | Dan S Kennedy |
Publisher | Simon and Schuster |
Pages | 205 |
Release | 2006-04-19 |
Genre | Business & Economics |
ISBN | 1605508349 |
More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
The Referral Engine
Title | The Referral Engine PDF eBook |
Author | John Jantsch |
Publisher | Penguin |
Pages | 256 |
Release | 2010-05-13 |
Genre | Business & Economics |
ISBN | 1101429518 |
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.