Learn to design newsletters, catalogs, business cards, and more. Many step-by-step illustrated design recipes. Tips on working with illustrations, printers, and art sources.

Created especially for non-designers, this text aims to provide easy-to-understand explanations of design principles as well as real examples of those principles in use. Through its combination of the didactic and the practical, this text should help desktop publishers make smart design choices and implement them using the tools available in popular software packages. With illustrative examples, the book includes classroom exercises for hands-on experimentation.

Best Practices for Desktop Publishing: A guide for working with InDesign, QuarkXPress, and other page-layout programs Why do some documents look better, more readable, more professional than others? Because some people know the small (and not so small) but important rules to follow when laying out a document. This guide covers all of the rules about dealing with text, images, colors, and files, so your documents will always look slick, inviting, and well put together. You'll learn how to treat your fonts right, how to set up styles for paragraphs and characters, how to flow text around images, how to manage all the tricky aspects of photographs, colors, and objects, and how to work with your print shop. This practical, approachable guide by experienced page-layout expert Sandee Cohen will help you master the art of creating supremely readable documents. Table of Contents: What Are Best Practices? Setting Up Your Document Best Practices for Typography Using Automation Features Text Rules: Don’t Put Two or More... Giving Text the Old Runaround Working with Styles Page Geometry Rules About Rules Empty Objects Picture This! The ABCs of Fonts The Wonderful World of Colors Working with Layers Naming Files Put Your Document on a Diet Sitting Down at the Tables A Final Grab Bag Communicate

From why use DTP, to who uses it, to Software used in DTP, the author Bittu Kumar takes you through all fundamental elements necessary for performing a good job with Desktop Publishing. Aided by step-by-step instructions, actual screen shots, illustrations and specific attributes in using MS Word, Microsoft Paint and MS Publisher this book details how to be a successful Desktop Publisher. More importantly, you become fully aware of why you must consider significantly important five questions when applying design principles in desktop publishing projects: 1. What is the DTP project designed to do? 2. What is the project designed to communicate? 3. What format will best communicate the project's message? 4. What design constraints does the project budget impose? 5. What design techniques will help the viewer understand the project's message? It also briefly informs you how to put these five graphic design tools – Space, Fonts, Color, Illustration & Photography and Consistency - to good use when designing and executing a desktop publishing work.

This design resource guide outlines the design skills necessary to create attractive, effective printed materials, such as newsletters, advertisements, brochures, manuals and other documents.

"A …For Dummies book from the foremost authority on desktop publishing and design is a dream come true." — Dan Gookin, Bestselling Author of DOS For Dummies® "Desktop Publishing & Design For Dummies provides the reader with all the basics for successful design in a simple, step-by-step manner." — Jill Robbins Israel, Editor-in-Chief, Technique Magazine Includes Newsletter "How-To" Insert! With all the desktop publishing software and books around, it seems like anyone can be a designer these days. But it's not so easy to whip up a well-designed brochure or newsletter without some guidance. Design guru Roger C. Parker reveals simple yet innovative techniques so you can create persuasive presentations, snazzy brochures, and informative newsletters — all without using an expensive design firm. Ask for IDG Books' …For Dummies® Books, the Fun and Easy Way to Find Out about Computers. Also look for IDG Books' PCs For Dummies®, 4th Edition, the fun and easy way to get started on your PC right away, and PageMaker® 6.5 For Dummies®, Internet Edition, the fast and friendly way to publish documents on the Web! Inside, find helpful advice on how to: Apply basic design building blocks to any of the popular desktop publishing and page layout programs Choose the right computer hardware and software Scan photographs and place them on your page Take the mystery out of choosing the right typeface and type size for headlines, sub-heads, body copy, and captions Effectively use color in your publications — and know what to avoid Set up your files correctly to avoid service bureau hassles Speak the language with a glossary of over 200 important design terms Save time and money with numerous efficiency tips Plus, a special insert that provides a step-by-step introduction to the process of creating a newsletter