The Twenty-First-Century Media Industry
Title | The Twenty-First-Century Media Industry PDF eBook |
Author | John Allen Hendricks |
Publisher | Lexington Books |
Pages | 311 |
Release | 2010-06-22 |
Genre | Technology & Engineering |
ISBN | 0739140051 |
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Public Media Management for the Twenty-First Century
Title | Public Media Management for the Twenty-First Century PDF eBook |
Author | Michał Głowacki |
Publisher | Routledge |
Pages | 336 |
Release | 2013-10-15 |
Genre | Business & Economics |
ISBN | 1135138397 |
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
The 21st Century Media (r)evolution
Title | The 21st Century Media (r)evolution PDF eBook |
Author | Jim Macnamara |
Publisher | Peter Lang |
Pages | 428 |
Release | 2010 |
Genre | Education |
ISBN | 9781433109362 |
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Media and Conflict in the Twenty-First Century
Title | Media and Conflict in the Twenty-First Century PDF eBook |
Author | P. Seib |
Publisher | Springer |
Pages | 247 |
Release | 2005-06-03 |
Genre | Political Science |
ISBN | 1403980330 |
This collection of essays explores current issues surrounding the media and conflict in the Twenty-first Century. Essays will look at the role of evolving media technologies, the globalization of television and communications, public diplomacy, gender and war coverage, terrorism, and other issues.
Latinx TV in the Twenty-First Century
Title | Latinx TV in the Twenty-First Century PDF eBook |
Author | Frederick Luis Aldama |
Publisher | University of Arizona Press |
Pages | 409 |
Release | 2022-04-19 |
Genre | Performing Arts |
ISBN | 0816545014 |
"Latinx TV in the Twenty-First Century offers an expansive and critical look at contemporary TV by and about U.S. Latinx communities. This volume unpacks the negative implications of older representation and celebrates the progress of new representation all while recognizing that television still has a long way to go"--
Merchants of Culture
Title | Merchants of Culture PDF eBook |
Author | John B. Thompson |
Publisher | John Wiley & Sons |
Pages | 357 |
Release | 2021-04-14 |
Genre | Social Science |
ISBN | 1509528946 |
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.
The Business School in the Twenty-First Century
Title | The Business School in the Twenty-First Century PDF eBook |
Author | Howard Thomas |
Publisher | Cambridge University Press |
Pages | 295 |
Release | 2013-07-18 |
Genre | Business & Economics |
ISBN | 1107013801 |
Three world experts share their insights on designing the business school of the future, and how to make it work.