They didn't start out as environmental warriors. Clair Patterson was a geochemist focused on determining the age of the Earth. Herbert Needleman was a pediatrician treating inner-city children. But in the chemistry lab and the hospital ward, they met a common enemy: lead. It was literally everywhere-in gasoline and paint, of course, but also in water pipes and food cans, toothpaste tubes and toys, ceramics and cosmetics, jewelry and batteries. Though few people worried about it at the time, lead was also toxic. In Toxic Truth, journalist Lydia Denworth tells the little-known stories of these two men who were among the first to question the wisdom of filling the world with such a harmful metal. Denworth follows them from the ice and snow of Antarctica to the schoolyards of Philadelphia and Boston as they uncovered the enormity of the problem and demonstrated the irreparable harm lead was doing to children. In heated conferences and courtrooms, the halls of Congress and at the Environmental Protection Agency, the scientist and doctor were forced to defend their careers and reputations in the face of incredible industry opposition. It took courage, passion, and determination to prevail against entrenched corporate interests and politicized government bureaucracies. But Patterson, Needleman, and their allies did finally get the lead out - since it was removed from gasoline, paint, and food cans in the 1970s, the level of lead in Americans' bodies has dropped 90 percent. Their success offers a lesson in the dangers of putting economic priorities over public health, and a reminder of the way science-and individuals-can change the world. The fundamental questions raised by this battle-what constitutes disease, how to measure scientific independence, and how to quantify acceptable risk-echo in every environmental issue of today: from the plastic used to make water bottles to greenhouse gas emissions. And the most basic question-how much do we need to know about what we put in our environment-is perhaps more relevant today than it has ever been.

WINNER: NYC Big Book Award 2021 - Business General WINNER: Goody Business Book Awards - Business General FINALIST: Good Business Book Awards - Leadership: General and Think Differently Selected as one of Bloomberg's Best Books of 2021: Nominated by the founder and executive director of the Aspen Institute Business and Society Program DISTINGUISHED FAVORITE: Independent Press Award 2022 - Business General Under what conditions will people tell the truth, behave fairly and act with purpose at work? And when will they lie, cheat and be selfish? Based on 15 years of research, To Be Honest explains how four factors (Clear Identity, Accountability, Governance and Cross-Functional Relationships) affect honesty, justice and purpose within a company. When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest. But when done well, the organization is 16 times more likely to have people tell the truth, behave fairly and serve a greater good. To Be Honest shares the stories of leaders who have acted with purpose, honesty and justice even when it was difficult to do so. In-depth interviews with CEOs and senior executives from exemplar companies such as Patagonia, Cabot Creamery, Microsoft and others reveal what it takes to build purpose-driven companies of honesty and justice. Interviews with thought leaders like Jonathan Haidt, Amy Edmondson, Dan Ariely and James Detert offer rich insights on how leaders can become more honest and purposeful. You'll learn how Hubert Joly took Best Buy from a company on the brink of bankruptcy to one that is profitable, thriving and purposeful. Filled with real-life examples, To Be Honest offers actionable steps, practical tools and approaches that any leader or manager can use to create a culture of purpose, honesty and justice.

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, bestselling authors James Kouzes and Barry Posner reveal ten time-tested truths that discuss what every leader must know, the questions they must be prepared to answer, and the real-world issues they will likely face. In the book, you’ll find: Material based on thirty years of research, more than one million responses to Kouzes and Posner's leadership assessment, and the questions people most want leaders to answer Explorations of the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance-leaders make a difference, credibility, values, trust, leading by example, heart, and more Demonstrations of emerging leaders and what they need to know to be effective Fans of The Leadership Challenge will find a dynamic new look at the real challenges leaders face today. The book draws from cases spanning three generations of leaders from around the world. It’s an indispensable resource leaders can use to do their real and necessary work-bringing about the essential changes that will renew organizations and communities.

Whether one wants to change personal habits, implement a new system, improve a business process, get team members to work together, increase a community's appreciation for diversity, or even to topple a monarchy, taking seven actions driven by seven disarmingly simple truths will individually and collectively help achieve the goal. Manage to Lead: Seven Truths to Help You Change the World is a workbook that top educators, consultants, and executives use to help their students, clients, and staffs become effective leaders of strategic change. Manage to Lead serves as the core content for a class in Organization Analysis, Strategy and Development (OAS). The workbook introduces a straightforward framework to describe and assess any organization. It also provides a structured approach to plan and implement next steps for an organization as it strives for long-term growth and performance. Those interested in curriculum content for high-end leadership development should consider placing Manage to Lead at the center of their program. Those who purchase the workbook are invited to contact the author to request related teaching artifacts including course syllabus, readings list, PDF of class slides, and minute-by-minute timing of 38-classroom hours.