For the first time, a book exists that compiles all the information candidates need to apply for their first Advertising and Public Relations Job, or to apply for a better job, loaded with hundreds of strategies for applying your strengths. Discover that.. - Competition for many jobs will be keen because the glamour of the industry traditionally attracts many more jobseekers than there are job openings. - California and New York together account for about 1 in 5 firms and more than 1 in 4 workers in the industry. - Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets. After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet! This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you. Highly recommended to any harried Advertising and Public Relations Jobs jobseeker, you'll plan on using it again in your efforts to move up in the world for an even better position down the road. What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity. This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process - from little-known ways for finding openings to getting ahead on the job. This book covers everything. Whether you are trying to get your first Advertising and Public Relations Job or move up in the system, get this book.

Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.

Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

Explores career opportunities within the advertising and public relations field, providing position descriptions, employment prospects, and salary information.

This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.

Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.

Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.