This book engages with the implications of an expanding Corporate Social Responsibility (CSR) of Transnational Corporations in their supply chains. Taking the case of a cocoa sustainability certification project in Ghana, the study examines the implementation process of such a transnational CSR intervention and its outcomes regarding the local governance and institutional environment of the cocoa sector in Ghana. The study deploys a theoretical framework based on Global Value Chain Analysis and a neo-Gramscian approach to Global Governance to assess transnational CSR as a concept and strategy that reflect power struggles in global production fields.

This edited volume provides a collection of historical and contemporary commodity chain studies placing labor at the centre of their analysis. It represents an important contribution to commodity chain research, but also to the fields of social-economic and global labour history.

**Delve into the Decadent World of Crafted Cocoa Your Ultimate Guide** Unlock the enchanted realm of artisanal chocolate with "Crafted Cocoa," the eBook that aficionados and novice crafters alike have been waiting for. Prepare to be whisked away on an epicurean journey that starts with the humble cacao bean and blossoms into the flourishing industry of craft chocolate. Begin your adventure by immersing yourself in the rich tapestry of "The Essence of Artisanal Chocolate," where you will unravel the secrets of the bean-to-bar process and witness the resplendent rise of craft chocolate. With each turn of the page, elevate your understanding and appreciation of the sumptuous world of cacao. Dive deep into the heart of the craft with "Cacao Bean Basics," exploring the diverse varieties and their unique flavor profiles, all while understanding the profound influence of terroir. Embrace the ethos of ethical sourcing and sustainability, and discover how direct trade and conscious certifications can not only impact the quality of your product but the world at large. Transform your passion into prowess by setting up your very own chocolate workshop, a sanctuary where every artisan's tools come together to lay the foundation for creativity. Master the pivotal skills of roasting and winnowing in "The Art of Roasting Cacao," each kernel's potential unfurling under the warmth of your dedication. "The Refining Process" will challenge your craft, guiding you through the meticulous arts of grinding, conching, and achieving that velvety, melt-in-your-mouth texture synonymous with luxury. "Flavor Development and Enhancement" beckons next, teaching you how to refine your chocolatier's palate, infuse your concoctions with daring ingredients and pair them with perfect partners. As you progress through the chapters, embrace the ritual of tempering, molding, and packaging—each step an essential stratum in the stratigraphy of chocolate making. With ingenious marketing strategies, collaborative efforts to foster a community, and the art of brand storytelling, "Crafted Cocoa" turns creators into entrepreneurs. Look to the horizon with "The Future of Bean-to-Bar Chocolate Making," catching a glimpse of potential technological advancements and evolving movements. Alongside the pragmatic, find inspiration in detailed case studies of successful artisans and the impact of chocolate as a social enterprise. "Crafted Cocoa" doesn't end with the final chapter. It's only the beginning of a confectionery quest—an odyssey that starts in your hands and ends with a world made richer, one bar at a time. This is not just an eBook; it's your companion, educator, and the whispering muse behind your next chocolate masterpiece. Indulge your senses, feed your curiosity, and shape the future of craft chocolate. The journey begins with a click.

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

In a dramatic departure from its voluntary origins, corporate social responsibility (CSR) is rapidly shifting to hold multinational companies accountable for more than traditional shareholder performance. This CSR movement is embracing new environmental, social and governance (ESG) frameworks that both promote global sustainability goals and enhance accountability for negative impacts businesses can have on ‘planet and people’. This collection of essays by leading businesspeople, international civil servants, legal practitioners, academics, and other experts offers a forward-looking and pragmatic perspective that illuminates the major themes in this movement towards increasingly sustainable, transparent and accountable business practices. The collection shows how CSR has evolved to account for societal pressures, environmental, climate change and human rights impacts, international policy imperatives and the practical challenges of regulating commercial activity that transcends borders. The chapters offer an in-depth examination of current issues including: international frameworks and multistakeholder initiatives catalysing foundational change; the shifting emphasis on corporate imperatives to avoid harm to third parties; trends in CSR, focused on assuring the planet's future sustainability and social stability; regulatory initiatives around the globe, including Europe, North America, Asia and Africa; and extended accountability for activities of corporate group members and supply chains. The pressure and business case for companies to incorporate CSR into corporate governance is intensifying with each quarter, shareholder meeting, and regulatory agenda. The integration of CSR and new ESG frameworks into multinational corporate strategy and operations is key to sustainable business models that can generate long-term value for the organization and all stakeholders. Their acceptance as cornerstones of 21st century business practice appears inevitable. Taking full account of the imperative for companies and their lawyers to grapple with the practical and legal challenges in this area, this volume is an invaluable and pragmatic addition to the practitioners’ toolbox at this important juncture in an ever-more dynamic field.

With business under unprecedented pressure from a range of stakeholders to engage in corporate social responsibility (CSR), those working in dirty industries, developing countries and the extractive sector are finding themselves exposed to great strategic risks. Many of these companies are endeavouring to practise CSR and sustainability, but lack the knowledge to do so convincingly. Much of what has been published to date tells companies they must "do" CSR, without explaining how best to implement CSR-related policies and why this is very much in the corporate interest. Buried Treasure sets out in a series of case studies from different industries around the world a clear demonstration of how it is possible to create "shared value" for companies, communities and other stakeholders by putting CSR at the core of the business model. In implementing CSR, companies need to look beyond philanthropy, delving deeper to find the "buried treasure" of shared value creation. This is much more than finding the simple "win–win" solutions. It is about companies engaging seriously in the challenges they face in their operations and finding competitive advantage from working with stakeholders to solve these common problems. This is not easy - but where companies have done it well they have found new corporate opportunities and enhanced brand value. Buried Treasure presents a series of steps, each accompanied by an in-depth case study, to demonstrate how different companies have managed to uncover the value of CSR. They include: Anglo-American's "Zimele" programme of enterprise development in its coal and platinum mining areas in South Africa; Montana Exploradora, showing how community co-monitoring of the environment has helped build trust for a gold mine in Guatemala; Gildan, a leading sportswear manufacturer, demonstrating how garment manufacture in Honduras created meaningful local opportunities; Scandic Hotels, which has used environmental stewardship and "omtanke" to create comparative advantage in a competitive industry; and Turner Broadcasting, using corporate core competences in partnership with an NGO to leverage staff skills, enhancing public perception and staff retention. This short and accessible book will be an invaluable aid to managers and students searching for clear proof of the advantages of corporate social responsibility for business and its many stakeholders and for guidance in how to action best-practice policies.