The Theory of reasoned action explores the theory and emphirical reserach in to the factors which influence whether people engage in high-risk practices , with specific reference to AIDS education.

With the increasingly complex and ubiquitous data available through modern technology, digital information is being utilized daily by academics and professionals of all disciplines and career paths. Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solu

Information and Communication Technologies hold great potential in facilitating public services; however, one of the main problems in applying ICT systems successfully lies in users’ behavior. Before ICT can be fully assimilated into the public domain, it will first be necessary to successfully conciliate users to their adoption. ICT Adoption and Application in the Malaysian Public Sector aims to resolve the difficulties in applying practical ICT systems within the public sphere, thoroughly addressing disparities in ICT theory, user attitudes, and the underlying factors that hinder the full adoption of ICT systems. This publication is a valuable resource for policymakers, software developers, policy analysts, academic researchers, and students interested in the field of ICT.