This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1963.

General material, non Aboriginal.

Popularizing Anthropology unearths a submerged tradition within anthropology and reveals that anthropologists have always looked beyond academic recognition.

The “structural method,” first set forth in this epoch-making book, changed the very face of social anthropology. This reissue of a classic will reintroduce readers to Lévi-Strauss's understanding of man and society in terms of individuals—kinship, social organization, religion, mythology, and art.