This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

In combining practice and theory, this textbook provides a management perspective on the 'business case' for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition process. This book identifies four different archetypes of business cases and related business models that business students and managers can use to identify phases and related attitudes towards sustainability. The book provides in-depth analysis and insight into: * theoretical concepts and an overview of the relevant literature * the different business cases for sustainability * behavioural characteristics of each phase and the typical barriers between them * more than 70 tipping points * approaches to shaping stakeholder dialogue * effective engagement of stakeholders in each phase of transition * how companies move through the phases towards higher levels of sustainability * insights of employees of the 20 companies whether the business case was really achieved * summary of the interventions which have proved successful in these companies. This book offers students as well as managers of vocational and academic institutions at undergraduate and postgraduate level insight into real-life transition processes towards sustainability.

Enterprise architecture requires an understanding of all technologies, strategies, and data consumption throughout the enterprise. To this end, one must strive to always broaden knowledge of existing, as well as emerging trends and solutions. As a trade, this role demands an understanding beyond the specificities of technologies and vendor products. An enterprise architect must be versatile with the design and arrangement of elements in an extended network enterprise. Intended for anyone charged with coordinating enterprise architectural design in a small, medium, or large organization, Sustainable Enterprise Architecture helps you explore the various elements of your own particular network environment to develop strategies for mid- to long-term management and sustainable growth. Organized much like a book on structural architecture, this one starts with a solid foundation of frameworks and general guidelines for enterprise governance and design. The book covers common considerations for all enterprises, and then drills down to specific types of technology that may be found in your enterprise. It explores strategies for protecting enterprise resources and examines technologies and strategies that are only just beginning to take place in the modern enterprise network. Each chapter builds on the knowledge and understanding of topics presented earlier in the book to give you a thorough understanding of the challenges and opportunities in managing enterprise resources within a well-designed architectural strategy. Emphasizing only those strategies that weather change, Sustainable Enterprise Architecture shows you how to evaluate your own unique environment and find alignment with the concepts of sustainability and architecture. It gives you the tools to build solutions and policies to protect your enterprise and allow it to provide the greatest organizational value into the future.

With current environmental, social and financial challenges facing society and the economy, there has been a rapid growth in interest in the role of social and sustainable enterprise. This volume seeks to draw together contemporary entrepreneurial research which addresses social and environmental issues.

"Brings the business planning process alive to help today's agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample worksheets illustrate how real farm families set goals, research processing alternatives, determine potential markets, and evaluate financing options. Blank worksheets offer readers the opportunity to develop their own detailed, lender-ready business plan and map out strategies" --back cover.

​ Green Business Process Management – Towards the Sustainable Enterprise" consolidates the global state-of-the-art knowledge about how business processes can be managed and improved in light of sustainability objectives. Business organizations, a dominant part of our society, have always been a major contributor to the degradation of our natural environment, through the resource consumption, greenhouse emissions, and wastage production associated with their business processes. In order to lessen their impact on the natural environment, organizations must design and implement environmentally sustainable business processes. Finding solutions to this organizational design problem is the key challenge of Green Business Process Management. This book- discusses the emerging challenges of designing “green” business processes,- presents tools and methods that organizations can use in order to design and implement environmentally sustainable processes, and- provides insights from cases where organizations successfully engaged in more sustainable business practices. The book is of relevance to both practitioners and academics who are interested in understanding, designing, and implementing “green” business processes. It also constitutes a valuable resource for students and lecturers in the fields of information systems, management, and sustainable development. Preface by Richard T. Watson

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.