A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

Social media has always been the first choice of marketers to promote businesses, especially eCommerce businesses. If you’ve been working on your marketing strategies then you should not leave platforms like Instagram, Facebook, Pinterest, YouTube, Snapchat, Tik Tok. If you want to take your ROI to the next level and dominate social media platforms, then make sure to download this guide for more insights and knowledge Are you looking to utilize vertical video option? You should be! The short-form video format helped numerous small creators break out and reach a massive audience. We present you with a fantastic opportunity to get started with Vertical Video and gain expertise on it. Vertical video ads get a 150% higher click-through rate than horizontal ones. The number of vertical videos uploaded to social media will reach 2 billion by year end. The new Vertical Video has become a goldmine for businesses and brands to reach wider audiences and grow globally. More than ever before, internet users are looking for quickly consumable information and entertainment that can be accessed across various devices. It is, therefore, no surprise that Vertical Video is a growing trend in the online world. The popular short-form content platforms such as Snapchat Stories, TikTok, Instagram Reels and YouTube Shorts has created a vertical revolution. Now the creators who create these videos on various platforms are rewarded for their work. All these platforms have been monetized. With hundreds of thousands of creators and artists already on all these platforms, creating daily a backlog of millions of videos with 500+ hours of new content being uploaded every minute, there’s plenty of reason to believe vertical videos has the headstart its competitors never did. If you are a business owner, you must think of new and innovative ways to make people take notice of your products and services. So, here we are with our Awesome course –Vertical Video Income Stream Training Guide This guide will educate you about steps to create vertical videos, upload them analyze them, content creation strategy, ways to promote and boost your ecommerce business, common mistakes marketers make and so much more. This course covers: 1. A basic overview of vertical videos platform and features 2. A step by step guide on how to create vertical videos 3. Ways to promote your business using vertical videos 4. Content creation strategy guide with latest vertical video ideas 5. A guide on how to share vertical videos? There is no doubt that consumer behaviour is shifting towards convenient content experiences. Vertical Videos provide a strong, well-established platform with vast audiences and an accessible content creation tool. With thousands of eCommerce websites available on the net, you’ll want to have some exclusive engagement to stand out and captivate your shoppers. And, Vertical Video for eCommerce allows you to do just that. As per the statistics, - 90% of Twitter video views come from mobile devices – take this figure into account if you want to reach more Twitter users with video marketing. - Vertical videos also have 13.8x more visibility on Facebook, and 90% more visibility compared to a post with an image. - Vertical videos on Snapchat are watched to the end 9 times more often than horizontal ones. This makes video content highly desirable for brands as it can directly affect the path-to-purchase journey. It is time that your business should have an effective Vertical Short Video strategy. Just use the tips and information we covered to get started. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Vertical Video marketing strategy.