The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: Creating your own Specific Brand Image (SBI) Developing a flexible business that can evolve with industry trends Using holistic branding to maximize your customer experience Crafting a business that is unique with uncompromising quality Creative ways to differentiate your coffee house Barista hiring tips to ensure an engaging culture Techniques to keep your staff motivated Today's coffee house design trends The role of the professional barista Creating your own business plan Weekly Playbook to increase ticket averages"

Coffee is one of the most popular beverages in the world, and especially in the United States, where over 80% of adults are regular java drinkers. A coffee shop can be more than just a place to grab a quick cup. Many of them double as social hubs or performing spaces, making them important fixtures in their community. Coffee shop ownership is demanding, but they can also give you both financial and personal rewards in return for your time and effort. If you've always dreamed of opening your own coffee shop, this book will get you started on the right path.

Learn to start and run your own coffee bar with tips to brewing success The caffeine-lover in you has always wanted to start your own coffee bar--and all the guidance you'll need is right here in your hands! Order up a double shot of success with this guide packed to the brim with all things coffee and business. In it, you will find expert advice on selecting the best coffee beans and cafe treats, foolproof methods for tracking sales and inventory, straightforward suggestions on developing effective marketing strategies, helpful tips on negotiating contracts with employees and suppliers, and so much more... So tie that apron, grind those beans, and get started on that dream!

FORMICHELLI/CIG START RUN COFFEE BA

Coffee Shop Business Smart Startup How to Start, Run & Grow a Trendy Coffee House on a Budget Driving around the city in any metropolitan areas we all see trendy coffee shops everywhere and not all of them are Starbucks. Do you ever wonder why there are so many new boutique coffee shops popping up everywhere? Well, according to National Coffee Association (http://www.ncausa.org), it is not a hoax, but the new trend and this is the reality. The coffee industry and the coffee shop business have boomed in recent years, especially with regards to specialty coffees. Here is What CCAUSA Has Gathered From Their Research: Out of home coffee consumption has reached a new high of 46% in 2017 59% of coffee consumed daily are gourmet coffee In the US more than 65% adult population drink coffee every day that means roughly about 70 million daily coffee drinkers. 66% of people in the US buy their daily coffee outside their home Gross profit margin for most coffee shops are around 85% In US coffee shop business is a 10 billion dollar industry. Let these number sink in for a minute. Let's agree that all these numbers are saying one thing that is the coffee industry has been on the rise for last few years, and it will continue to grow. This is What You Will Learn in This Book: If you are thinking about opening a coffee house, here are the 13 steps that you will need to take. How to Get Funding For Your New Business How to Write or Get a Coffee Shop Business Plan. Site Selection and Lease. Licensing & Permits You Will Need (Uncle Sam) Décor & Furniture You Need (How to Buy Cheap) Menu and Signs Equipment How and Where to Locate Good Used Ones) Planning Build-Out Management & Employees Getting The Best Food And Coffee Supplies Pricing & POS System Soft & Grand Opening Marketing and Promotion If you are ready, let's get started, let's see how we can put you in the driver's seat of a very successful trendy coffee shop that you can be proud of.