There is a person, whose entire life is a legend. There is a person, whose extraordinariness radiates from his brows There is a person, his name is Lin Fan. Everybody: “Lin Fan, I want to have your babies.” A dominating life of unrestrained swag needs no explanation.

This book presents a global and synthetic vision of planetology – the study of objects in the Solar System. In the past several decades, planetology has undergone a real revolution, marked in particular by the discovery of the Kuiper belt beyond Neptune, the discovery of extrasolar planets, and also by the space exploration of ever more distant objects. Today, it is at the crossroads of many disciplines: astronomy, geophysics, geochemistry and biology. The Solar System 1 deals with the Solar System as a whole, offering a general presentation of the objects that compose it and its place in the galaxy. It also deals with planetary systems, exoplanets and the interaction of Solar System objects with interplanetary medium. Finally, it analyzes the telluric and giant planets.

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field’s most eminent figures: Jonathan St B.T. Evans. In this collection of cutting edge research, Evans’ collaborators and colleagues review a wide range of important and developing areas of inquiry. These include biases in thinking, probabilistic and causal reasoning, people’s use of ‘if’ sentences in arguments, the dual-process theory of thought, and the nature of human rationality. These foundational issues are examined from various angles and finally integrated in a concluding panoramic chapter written by Evans himself. The eighteen chapters, all written by leading international researchers, combine state-of the-art research with investigation into the most fundamental questions surrounding human mental life, such as: What is the architecture of the human mind? Are humans rational, and what is the nature of this rationality? How do we think hypothetically? The Science of Reason offers a unique combination of breadth, depth and integrative vision, making it an indispensable resource for researchers and students of human reason.

Control and Dynamic Systems: Advances in Theory and Applications, Volume 50: Robust Control System Techniques and Applications, Part 1 of 2 is a two-volume sequence devoted to the issues and application of robust control systems techniques. This volume is composed of 10 chapters and begins with a presentation of the important techniques for dealing with conflicting design objectives in control systems. The subsequent chapters describe the robustness techniques of systems using differential-difference equations; the design of a wide class of robust nonlinear systems, the techniques for dealing with the problems resulting from the use of observers in robust systems design, and the effective techniques for the robust control on non-linear time varying of tracking control systems with uncertainties. These topics are followed by discussions of the effective techniques for the robust control on non-linear time varying of tracking control systems with uncertainties and for incorporating adaptive control techniques into a (non-adaptive) robust control design. Other chapters present techniques for achieving exponential and robust stability for a rather general class of nonlinear systems, techniques in modeling uncertain dynamics for robust control systems design, and techniques for the optimal synthesis of these systems. The last chapters provide a generalized eigenproblem solution for both singular and nonsingular system cases. These chapters also look into the stability robustness design for discrete-time systems. This book will be of value to process and systems engineers, designers, and researchers.

Individuals vary in their ability to reflect on and override partisan impulses, affecting their ability to rationally evaluate politicians.