Tourism in India is growing at a fast pace with lot of development happening in the infrastructure and other countries putting the country in a better position to place it in the international market. The tourism is the glamorous industry generating foreign exchange and employment potential for the country. Tourism has become an important tool to gain economic self-sufficiency for several societies. India has also begun to utilize this tool for achieving self-sufficiency through promoting international tourism, but it is believed that India has yet to formulate proper strategy in this regard. India should formulate its strategy to promote international tourism based on professional principles of tourism business. It must evaluate the international trends related to the tourism business. The basic aim of this paper is to build the base of the strategic inputs for the development of the strategy that can boost the growth of the tourism industry.

Study with reference to India.

The entire Tourism Sector faced severe challenges across the Globe due to the Pandemic (COVID-19). Several tourism service providers quit the sector, and several are thinking of switching over to other domains because of severe depletion in demand due to lockdowns and emerging uncertainties. The questions are When we will be able to come out from this Pandemic? What to do? How to run the business? How to re-strategize the existing business? What’s the use of technology in the Tourism and Hospitality business? What are the Govt. schemes and how to get the help from Govt in India? This Book tries to give answers to all of the above questions. They are also focused on tourism policy and the strategies to be adopted by the providers to sustain and revitalize the sector. The authors have conducted a PAN India study and found that in India, the tourism operators are not aware of the Govt. Relief funds, even if they are unaware that they belong to Micro, Small and Medium Enterprises (MSME) under the services segment. While they needed the cash credit or Operating costs very badly during the crisis, they even don't know whom to approach or what the requirements are to get the Emergency Credit Line (ECLCSS) Scheme in India.

This is now universally recognized that tourism must be developed and managed in a controlled, integrated and suitable manner, based on sound planning. Tourism is coming up as a major source of earning in the developing countries. Tourist development is no longer seen solely in terms of destinations, with much more consideration being given to origins or markets and associated linkages. Tourism as a system endorses the need for all developers, planners and managers to understand the dynamic relationship among all parts of tourism as a system. India has been a spiritual and cultural destination for tourists from all over the globe from time immemorial. Its rich cultural diversity, religions, languages, magnificent monuments, its sheer size and people have been a source of fascination for outsiders and insiders alike. How alive this fascination is can be gauged from the fact that since 1988 the arrival of foreign tourists in India has gone up steadily from 1.6 million to nearly 2.4 million in 1997. As many as 162 million domestic tourists undertook travel within the country in 1997 and out of these 150 million were pilgrim tourists. Such is the growth potential of tourism sector in the country. India has immense potential for the tourism. It has all resources for all types of tourists. Government has started to keep an eye on it as an industry and foreign exchange earner. In the present work Chapter 1 discusses with the overall view of tourism with its socio-economic impacts and marketing aspects of tourism. Chapter 2 discusses with the research design and methodology adopted in the research. Chapter 3 deals with tourism resource potential in India as a great attraction in tourism field. Chapter 4 analyses the study area Bundelkhand as a whole keeping in mind historical perspective. Chapter 5 contains the tourism potential in Bundelkhand region. Chapter 6 discusses with the tourism traffic trends, to destinations and state of tourism infrastructure. Chapter 7 deals with the analysis and interpretation of survey results. Chapter 8 contains strategies for effective and judicious utilization of tourist resources. Chapter 9 is related with conclusion of the research. At the end of the book there are Bibliography and Index.

Contributed articles at a seminar.

In Indian context.

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.