How did Tik Tok rise so fast? Who's really behind China's first truly global internet giant? In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment. Today, it's the world's fastest-growing tech behemoth worth over $100 billion. Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao. Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere. The rise and fall of Vine and Musical.ly The company's iconic founder, Zhang Yiming The original China version of TikTok--Douyin ByteDance's first flagship app, Toutiao The power of short video memes And so much more... Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives. Get it now.

In a time where the digital permeates our daily lives, TikTok has become an indispensable phenomenon that redefines the boundaries of culture, creativity, and communication. "The Story of TikTok: From Chinese Phenomenon to Global Trend" delves deep into the genesis and meteoric rise of this unique platform that has captivated billions in just a few years, revolutionizing the social media landscape. From its humble beginnings as Douyin in China to its global dominance, this book narrates the captivating story of innovation, strategy, and unexpected success. Discover how 15 seconds have the power to ignite talents, set trends, and unite cultures. Immerse yourself in the world of algorithms reading our preferences and witness how TikTok became a playground for creative minds while also entering the focal point of political and societal debates. However, beneath the frenzy of viral dances and challenges lies a deeper story about the future of digital communication and the unstoppable human urge for connection and expression. This book is not just a chronicle of TikTok's journey but also a reflection of our time and a glimpse into what may come in the digital world. Join us on a fascinating journey through the world of TikTok and explore how an app shapes our global society and what it reveals about us, our desires, and our dreams.

Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.

"Imagine a world where news traveled a lot slower. Sure, you could catch up with your friends between classes, pass notes, or talk on the telephone after school. But using the Internet to get constant updates about their daily lives? Unheard of! Just a few decades ago, the idea of being able to follow almost anyone online still sounded like sorcery to most people. However, right around the beginning of the twenty-first century, the game changer that is social media arrived on the scene. Now people can take their pick of platforms when it comes to effortlessly sharing pictures, thoughts, or videos. Social media has allowed more people to connect online than ever before, from regular people to celebrities and businesses. By now, most people have heard of powerhouse social media platforms like Facebook, Instagram, and Twitter. In 2016, a new short-form video-sharing platform appeared on the scene. In China, it's known as Douyin, but you probably know it as TikTok"--

Once upon a time in Nor walk, Connecticut, lived a girl who started dancing at the age of 3. But nobody ever imagined that one day she would become the Tik-Tok star known only as Charli D Amelio. But how did Charli D Amelio become such a famous Tiktoker? Why did she become a TikToker? Is it true that her whole family has TikTok accounts? Is her father a politician? Did Baby Rexha really invite Charli to perform with her? Is she a member of the TikTok creator group, The Hype House? Is she still going to school? What was her life like before fame? It's time for me to answer all these questions and more since this is ASMR Aaron back at it again

TikTok has taken over the world in just a few short years. What does its success mean for the future of technology? Journalist and author Chris Stokel-Walker tells the inside story of the Chinese app, with unprecedented access to key company figures, along with the superpower battle with the US over its future. 'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.' Azeem Azhar, Founder, Exponential View 'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg 'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.

"Get off of that flip-flop!"It was all my mom ever said anymore! But I had no intention of getting off of TikTok, the biggest social video platform in the world!I wanted to be a TikTok star, and the only way that was going to happen was by watching as many videos as I could-and learning to make my own viral videos!When I got an invitation to compete in a worldwide TikTok competition, I jumped at the chance-this was my big break!But pretty soon, I began to see that something was very, very wrong... and if I wanted to escape the danger I was in, I was going to have to outsmart a smart house-all while trying my best to become a star!Trapped in TikTok is a hilarious adventure for boys and girls ages 10-12 (or any kid!). If your child loves watching TikTok and YouTube videos, they'll have a blast with this TikTok-themed story!Unofficial - Not Sponsored or Endorsed by ByteDance Ltd.