Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Poor and destitute, he grew up in Brooklyn, New York in the 1960s. His father sustained an injury at work and was laid off without health insurance. Getting by during his darkest days, he managed to get a basketball scholarship to Northern Michigan University. Driven to perform and harboring a talent for showmanship, he moved to Seattle and began selling coffee beans for Starbucks Coffee. It was not long after that he bought the company and the rest is history. This is the story of Howard Schultz. He transformed an entire industry. After his trip to Italy, he had a revelation, and following his vision made Starbucks part of the American culture where people went to do more than just have coffee. Now, people go there to meet friends, read a book in an ambient enviroment, get work done, or just relax. But behind the glitz and glamour, there is a lot of blood, sweat, and tears. At one point, Howard Schultz had to sell his blood just to pay his university fees. Come meet the man who defied the odds and even went against the advice of "experts" to create an enviable coffee brand that we love and admire Here's a preview of what you'll discover in this book: Howard Schultz's early childhood, family life, and education From Brooklyn to Seattle, and experiencing a moment of epiphany His trip to Italy as formative to develop his business vision Leading with passion and the opportunity to buy the company Pioneering the development of a company as a corporate citizen Entering the unknown and expanding overseas Starbucks Coffee and the continuation of the modern-day zeitgeist Going strong and the next chapter in Schultz's life ..... And much more! Howard Schultz not only changed people's perception of thinking about coffee, but he also changed life for his employees for the better. Starbucks participates in ethical trade and does not exploit coffee growers and could be seen serving coffee to customers when he was CEO of the company. From developing coffee-ordering lingo to creating refreshing flavors to unifying the coffee experience, Schultz has created a unique and enduring legacy built on the foundation of love and respect for each other. This one-of-a-kind book will help you better understand the man behind the business and the cultural revolution that it spawned. So, scroll up and click the "Buy now with 1-click" button and find out more!

In Herman Melville's classic tale of revenge, Ishmael tells his story of becoming a whaler on the Pequod. When Ishmael and his unexpected friend Queequeg join Captain Ahab's hunt for Moby Dick, the voyage of a lifetime turns into tragedy. The adventures of sailing the seas on the hunt for the great white whale is retold in the Calico Illustrated Classics adaptation of Melville's Moby Dick. Calico Chapter Books is an imprint of Magic Wagon, a division of ABDO Group. Grades 3-8.

Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person. Behind the scenes at one of America’s most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before. Watch a QuickTime trailer for this book.

Details the history of the company from its local Seattle beginnings to becoming a successful, international corporation.

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.