Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities. Through a series of case studies of British and American sportsmen, Whannel traces the emergence of of the sporting 'hero' and 'star' , and considers the ways in which the lives of sport stars are narrated through the media. Focusing on figures like Muhammad Ali and David Beckham, whose fame has spread well beyond the world of sport, he shows how growing media coverage has helped produced a sporting system, and examines how modern celebrity addresses the issues of race and nation, performance and identity, morality and violence. From Babe Ruth to Mike Tyson, Media Sport Stars demonstrates that, in an era in which both morality and masculinity are percieved to be 'in crisis', sport holds a central place in contemporary culture, and sport stars become the focal point for discourses of masculinity and morality.

Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Are sports influenced by their social context? Can sport influence the social world? And how is sport changing in our increasingly globalized society? This thought-provoking text explores these questions and introduces key debates in the sociology of sport. Uncovering the power dynamics within sport and bringing this everyday topic under a sociological lens, the book: - Explores hot topics and contemporary controversies, such as e-gaming, fan violence and sex testing - Examines the central role of technology and the media in how sport is consumed, represented and played - Discusses a wide range of thinkers, from Gramsci to Castells - Reflects on developments in sport at local, global and national levels With clearly explained theory and vibrant case examples, this text shows how we engage with sport in social, political, cultural and economic terms. It is an indispensable text for students across the social sciences studying sports.

This balanced examination looks at America's pervasive celebrity culture, concentrating on the period from 1950 to the present day. Star Struck: An Encyclopedia of Celebrity Culture is neither a stern critic nor an apologist for celebrity infatuation, a phenomenon that sometimes supplants more weighty matters yet constitutes one of our nation's biggest exports. This encyclopedia covers American celebrity culture from 1950 to 2008, examining its various aspects—and its impact—through 86 entries by 30 expert contributors. Demonstrating that all celebrities are famous, but not all famous people are celebrities, the book cuts across the various entertainment medias and their legions of individual "stars." It looks at sports celebrities and examines the role of celebrity in more serious pursuits and institutions such as the news media, corporations, politics, the arts, medicine, and the law. Also included are entries devoted to such topics as paranoia and celebrity, one-name celebrities, celebrity nicknames, family unit celebrity, sidekick celebrities, and even criminal celebrities.

Contains sixty biographical sketches of popular athletes active in a variety of sports.