In the 1860s a turbulent and battered Mexico fought for its survival against a French invasion. For a moment in time, the world order as we know it today was in question. The nascent United States, an independent Mexico, Europe the worlds balance of power hung in the balance in a chaotic swirl of plots and intrigues.Yet from this struggle was born a deep national pride and sense of confidence as Mexico, too long a nation taken for granted, rose to the challenge and united in heroic resistance. Follow the action as the interests of Mexicans, Confederates, Unionists, French, and English collide. Emperors scheme and flail, soldiers fight and die, nations clash and in the vortex, one young boy follows his heart to defend his country and become a man.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

IACP AWARD WINNER • Indulge your thirst for new ways to enjoy tequila and mezcal with 60+ recipes for agave cocktails from a James Beard Award–nominated author and New York Times spirits writer. From riffs on classics such as the Mezcal Mule and Oaxaca Old-Fashioned to new favorites such as Naked and Famous or Smoke and Ice, discover how to use mezcal and tequila to create cocktails in nearly every classic cocktail formula—from flip to sour to highball—that highlight the smoky, edgy flavors of these unique and popular spirits. Robert Simonson, author of The Old-Fashioned and The Martini Cocktail, covers a broad range of flavors with doable, delicious recipes that are easy to assemble, most only requiring three or four ingredients. This comprehensive, straightforward guide is perfect for tequila and mezcal enthusiasts looking for creative ways to enjoy agave spirits more often and in more varied ways—or for anyone who just likes to drink the stuff.

"Von Drehle has chosen a critical year ('the most eventful year in American history' and the year Lincoln rose to greatness), done his homework, and written a spirited account."N"Publishers Weekly."

Marco loves the food, parades, and fun of Cinco de Mayo. This year he's one of the dancers. As he listens to the mariachi music, Marco thinks of the brave Mexicans at the first Cinco de Mayo. Find out the different things people do to celebrate this holiday! Learn the history behind the days people celebrate in the Holidays and Special Days series. Each book follows a young narrator through the process of preparing for and celebrating a special event.

Crossword Puzzle Book for those who appreciate Craft Beer and for those who are average crossword puzzlers that might not know a lot about beer. For most beer clues in most of the puzzles there are alternative italicized clues. It is also a great introductive crossword puzzle book for beer aficionados who want to explore fun beer facts and knowledge in crossword puzzle form. The 62 puzzles in this first Edition include some Craft Breweries from all 50 states, some beer names, hops, history, quotes, collaboration beers, brewpubs, puzzles and some foreign country beers from Canada, Germany, Belgium, Ireland and the UK.